This time around, consumer aspirations have been considered in a survey which will throw out the most desirable brands in India. Needless to say that some of these brands will be of a high-end category owing to consumer aspirations. The survey called Brand Desire enlists those brands which maybe out of the reach for many but has surely captured a good mind set among the consumers; especially in the Indian Context. We’ll first look at a global level and then focus more at a national level.
Brands in Global Markets
The study was conducted across 4 continents covering 555 brands and involving more than 20,000 people! Interestingly, the average age of the top 100 desirable brands is 86 years, with Facebook being the youngest. The study revealed some interesting conclusions like the most sophisticated brand being Porsche, the most wisest being Financial Times and the most ambitious being Apple.
Speaking of Apple, the brand was the most talked about, the most attractive, it also topped the list of brands that people would like to use in the future and definitely the brand people would like to hear most about. The Indian division of UNICEF was coined the most hard-working brand and Dettol was pegged as the most reliable brand. Google was named as the brand that matters most!
Nivea, Samsung, Volkswagen, Fiat and Dell emerged the big winners in the global rankings!
Brands in India
In India, luxury brands dominated the list of the most desired brands. The brands that topped the list are the software giant Microsoft, luxury car maker BMW, Google, the iPhone maker Apple, Adidas, again a luxury car maker Mercedes followed by Audi, Disney and on the 9th and 10th spot were Sony and global giant IBM. Interestingly the top Indian brand to feature in the Indian list is Taj Hotels which was placed at the 23rd spot; something that tells you where the share of wallet goes!
This survey revealed many interesting facts, especially in the Indian context like the one on inclination towards foreign luxury brands. These are trends that will lay a platform for future business in India. We would love to wait and watch!