TTK gives freshness to brand ‘Prestige’, ropes in Aishwarya and Abhishek Bachchan for new campaign


October 7, 2013: TTK Prestige which is famous for its iconic tagline ‘Jo Biwi se Karen pyaar, woh Prestige se kaise kare inkaar’ has revived the lines which was introduced 13 years back and launched its new campaign. The new campaign of TTK Prestige which features both Aishwarya Rai Bachchan and Abhishek Bachchan has the star couples mouthing these famous lines.

The new campaign which has been revived in a totally new context has started getting a lot of positive reviews especially because of the chemistry that both the lead pairs have on the screen. The famous tagline which was earlier being used to convey about the safety aspect of Prestige Pressure Cookers in now being used to convey togetherness and bonding between the young couples. The new campaign also stresses on how the young couples in present day times share how they run their homes and especially their kitchen.

Talking about the new campaign, TT Jagannathan, Executive Chairman, TTK Prestige was quoted as saying, “Prestige has always led the path on innovation and set benchmarks in the kitchen appliances industry. The decision to bring back the universal, timeless campaign ‘Jo biwi se kare pyaar, woh Prestige se kaise kare inkaar’ is significant and having Aishwarya and Abhishek Bachchan as brand ambassadors re-emphasises our leadership in the industry. I would like to extend my warm welcome to both into the family of TTK Prestige.”

“This is the first time that a Kitchen appliances brand has chosen high profile Bollywood couple as brand ambassadors”, Srinivasan Ravichandran, MD, TTK Prestige was quoted as saying. He further added that this move in bringing celebrity couples in endorsing the brand is to create a strong differentiation for the brand in the market.

Different ad films have been shot with the brand ambassadors Aishwarya and Abhishek which showcases the entire range of Prestige.

Watch the new TTK Prestige ads:

Prestige Aishwarya and Abhishek non stick ad

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Prestige Aishwarya and Abhishek Mixer Grinder ad

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Prestige Aishwarya Abhishek brand ad 2013

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Prestige New ad for Induction Cooktop with remote control

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