Sept 16, 2012: As part of plans to compete with Honda and Bajaj, TVS is coming up with a new product each quarter. The first one to roll out will be their 125cc motor cycle, Phoenix. The new motor cycle from TVS will face competition from Honda CB Shine and Bajaj Discover. The company is hoping to make its presence felt in the 125cc segment with this new product.
~ Releases a digital film titled #BandhanRakshaKa to spread this message of eternal bond and strong relationships ~