Uber new ad focuses on ensuring safety


To inform riders of numerous safety initiatives, including in-car partitions and regular disinfection of cars, Uber currently introduced the second leg of its marketing campaign,’ Safer For Each Other 2.0,’ to reassure riders of its dedication to rider and driver safety.

“Uber has now mounted safety screens in 81,000 cars in more than 20 cities and 42,000 cars in 7 cities as part of this effort. These high-quality protection partitions are mounted just behind the driver’s seat and will serve as an additional external barrier among drivers and passengers, enabling social distancing when on a trip and helping to reduce touch,’ the brand said.

Uber focuses on making the partitions a visible marker of protection in cars and cars by ‘Safer For Each Other 2.0.’ By sitting on the opposite sides of the safety screen, # SaferForEachOther allows both drivers and riders to maintain themselves. To ensure universal understanding of Uber’s safety standards, the 360-degree campaign amplification initiative will exploit print, radio, digital, social media, and other platforms.

“Sanjay Gupta, Marketing Director, India SA & APAC Rides Brand Marketing, Uber, speaking about the campaign, said,” We are constantly establishing transport safety requirements at Uber. The campaign respects the human spirit & capacity to move forward amid crisis. The campaign emphasises the value of safety screens in preserving physical space, while holding riders & drivers linked to the shared objective of keeping each other safer, as a brand that reimagines how people move forward safely.

Uber has announced several features and policies over the past few months to help riders and driver-partners feel more comfortable. Uber’s tech and security teams have been working extremely hard to develop a new product experience every time they use Uber to protect everyone. Uber also introduced a robust series of safety initiatives, such as selfies for drivers and riders for pre-trip mask authentication, mandatory driver education around safety protocols relevant to Covid-19, and a revised cancellation policy.

Uber has also provided over three million masks and 200,000 bottles of disinfectants and sanitisers free of cost to its driver-partners to supplement these measures.


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