New Delhi, October 2025: Hold onto your mugs, there’s a new legend brewing in town! Conan, the mighty contender in India’s beer arena, is here to flip the script on what strong beer can be. Crafted for those who savor strength but crave sophistication, the brand makes its debut with an 8% ABV premium strong lager that isn’t just a beer, it’s an experience.
Born from a blend of robust German malt and premium American hops, this launch delivers strength with unmatched smoothness. Gone are the days of harsh, bitter Indian strong beers, this is a taste revolution. By combining high ABV with a harmoniously smooth palate, Conan Strong sets a new gold standard, proving strength can be both bold and refined.
The vision behind Conan comes from Arvind Bajaj, an entrepreneur with successful ventures across exports, lifestyle, hospitality, and real estate. A passionate beer enthusiast, Bajaj was inspired during his travels to Germany and Belgium, where he experienced the artistry of high-ABV beers.
“In India, strong beers have traditionally been harsh, bitter, and unappealing to many, especially women. With Conan, our mission is to craft a beer that is bold yet approachable, strong yet smooth, and one that redefines the perception of strong beer in India,” said Arvind Bajaj, Founder of Conan.
With its tagline “Unleash the Warrior Within” Conan invites consumers to own their individuality. Whether you’re raising a toast at a house party or winding down after work, it’s about confidence, character, and a touch of rebellion.
The adventure begins now: Conan debuts in Delhi this September with 500ml cans priced at ₹110. The expansion continues with Uttar Pradesh in December 2025, followed by more states soon. And this is only the beginning, the line-up will grow with a Super Premium Strong, a Light Lager, and a Belgian Wheat, each brewed to surprise and delight Indian beer lovers.
Key Details
- Launch City: Delhi
- Date of Launch: October 2025
- Product: Conan Strong – Premium Strong Lager (8% ABV)
- Price: ₹110 for 500ml Can
● Expansion: Uttar Pradesh (December 2025) + Pan-India roll-out to follow
