Mumbai, 17th October 2025: Elver, the homegrown D2C electronics brand, turns up the volume on memories this Diwali with its campaign #YaadonKiDhun.The campaign captures the essence of the festive season through everyday moments, the crackle of oil in the pan, the clink of utensils, and the voices of loved ones that linger long after.
Crafted by the in-house production team, the film opens in a small, sunlit home where a young woman sits quietly, lost in thought. A familiar voice breaks the silence, her grandmother calling her into the kitchen. As the scene unfolds, the two share tender, everyday moments: rolling chakalis, laughing at imperfect spirals of dough. The soft soundscape of sizzling oil and affectionate teasing fills the room, echoing warmth and a sense of belonging.
As the festive morning unfolds, we realize that the grandmother is no longer there; only her memories remain. Her voice, however, lives on in the girl’s Elver Buds, a quiet reminder of her presence. The campaign closes with the young woman looking at her grandmother’s photograph as a gentle voice-over says: “Kuch aawaazein kisi khazaano se jyada keemti hoti hain, aur Elver unhe humesha tumhare paas rakhta hai.” It’s a simple, intimate moment that shows how sound and memories can keep connections alive.
The campaign will be promoted across all digital platforms, including YouTube and Meta. #YaadonKiDhun celebrates the bonds and memories that define Diwali, proving that the festival is as much about heartfelt connections as it is about lights and sweets.
