Progressing beyond science fiction and futuristic technologies, AI has a plethora of practical applications in the world of business.
Today, personalization is undoubtedly one of the most popular sales buzzwords, but it is far from a fad. Customers have come to anticipate it, and generic sales and marketing messages are becoming less effective as a result.
Over 90% of customers believe they are more likely to shop with companies who identify them and offer personalized offers and are willing to share their data to create a more tailored customer experience.
Of course, AI isn’t required for personalization, but it may surely assist in providing a more personalized consumer experience to each individual.
Amazon and Netflix, are one example of AI in action in this area. These machine learning algorithms look at things like browsing habits, previous customer interactions, previous transactions, and the purchases of other customers who have similar habits or traits. This data is utilized to provide recommendations for products that are extremely likely to be of interest to each user instead of a more generic selection of things that are comparable to previous purchases.
Human sales talents are still unsurpassed by machines. Their ability to process large amounts of data is where they shine. It can score leads more accurately and objectively than manual scoring.
Sales teams may focus on their most valued leads with AI lead scoring, while marketing teams can nurture less-qualified leads farther down the sales funnel.
Sales and marketing teams may spend more time connecting with prospects and developing efficient marketing campaigns when they use predictive analytics to score leads. Manually reviewing data and attempting to score leads and identify the best prospects no longer requires valuable employee resources.
You might be wondering if AI or machine learning techniques will eventually replace salespeople. It’s a legitimate concern. After all, these technologies are becoming increasingly powerful. Overall, we don’t believe AI or machine learning will ever completely replace sales.
There’s no denying that AI and machine learning will change the way salespeople work. However, rather than replacing human salesmen, these tools are frequently used to supplement them. AI systems are increasingly taking over tasks that human salesmen are unable or unwilling to complete.