Verve Media, an integrated digital marketing agency based in Mumbai, has been awarded the video creation mandate for True North. True North is one of India’s most experienced private equity firms investing in medium-sized, profitable India-focused businesses and transforming them into global industry leaders based on a strong value system. The brand is a founding partner of the Global PE Alliance, an international network consisting of 8 medium-sized private equity firms.
From Verve Media, “Established in 2016, we at Verve Media offer a unique package of services across disciplines, film, visual communication, digital marketing, and web development. Our team consists of experienced and energetic professionals, young and eager to experiment with new ideas. What we offer is a novel approach to exploring projects in a patient, creative and collaborative process. We take our time to understand our client’s needs and create unique solutions combining the best of the latest technologies, imaginative designs, and well-planned strategies.”
As part of the deal, Verve Media will be responsible for developing strategically driven videos for True North’s social media accounts. Emphasis will be placed on the brand’s goal of presenting itself as a reliable partner with extensive experience in various economic cycles.
Commenting on the association, Mayur Gole, Co-Founder, Verve Media said, “We are excited to partner with True North, one of the oldest domestic private equity firms in India. We believe that by focusing on a strategy-based video approach, we will be able to position the brand for maximum impact.”
Head of Corporate Communications, True North’s Chirag Mistry said: “As an alternative investment firm, we cater to a very different audience segment. We aim to celebrate the work and achievements of our partner companies as well as promote the True North ethos of doing things ‘the right way. We are excited to work with Verve Media and look forward to powerful storytelling in the form of videos.”
As one of the leading integrated marketing agencies over the past six years, Verve Media has been successful in building a renowned reputation for providing creative digital solutions to clients across industries. They have secured clients like Rummy Circle, Zero Risque, Broker Network, HiCare, The International by Tunga, Bigflex, and NABFOUNDATION among others.