Adidas Launches new sportswear with more comfort.


Born from the sport with comfort at its core, Adidas offers a brand-new capsule of sportswear. The collection is inspired by how the next generation continues to turn tradition on its head by moving through the world, choosing a new way of thinking, above all comfort, and rejecting the pressures of the old world.

To get closer to that mindset. Adidas reached out to reveal more about the rise of the comfortable fit. Nine out of ten believe the clothes they wear affect how comfortable they feel mental, and more than three-quarters say they are more likely to thrive in various aspects of life when they are rooted in a genuine sense of comfort.

Inspired by these collective insights, the all-new capsule offers a selection of versatile pieces that offer a minimalistic aesthetic and cloud-like comfort, with several pieces also partially made from recycled materials.

Each garment has a relaxed fit and is perfect for those who want to enhance their everyday sporty streetwear style while staying cozy all day long. Adidas sports capsules are designed for a new level of comfort at home and on the street with a complete collection of casual, stylish cuts for men and women.

Key looks include:

Women’s Ribbed Dress: A straight minimalist silhouette in block black that can be worn alone or layered for a statement look. It features a twister racerback, crew neck, and split side hem for a better fit.

Men’s Classic T-Shirt Paired with Woven Pants and Coach Jacket: The woven pants and coach jacket pay homage to the sport’s heritage, offering an oversized and relaxed fit in a neutral yet bold color pair. A T-shirt with a ribbed neckline completes the look with a stylish mix of textures.

Women’s Oversized Rib Crop Hoodie with Biker Shorts: A muted pastel cropped top and matching shorts in a soft ribbed knit create a fresh yet cozy look that can easily be layered with a curved oversized hoodie.

Men’s Fleece Hoodie Layered Over Oversized T-Shirt & Fleece Shorts: A relaxed fit basic t-shirt with a bright red block logo paired with a boxy hoodie that boasts an oversized aesthetic. Complemented by loose shorts with a fleece lining, they ensure comfort in every movement and moment.

Jo Aberg, vice president of design at Adidas, said of the collection: “Gone are the days when conforming to tradition was the norm. Instead, we’re seeing the rise of the next generation mindset and a consensus that living in that feeling is how they thrive. We also know that when it comes to self-esteem, feeling good about who they are and what they wear has a huge impact on their lives. With this inspiration of ours, our new capsule combines a fresh look with optimal comfort and fit and looks set to serve the next generation pushing culture forward and moving the world with purpose.

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