Vice World News “The unfiltered history tour” by Dentsu Webchutney


VICE World News has begun a new multimedia project examining the British Museum’s most contentious objects.

The Unfiltered History Tour is an unofficial guide created in collaboration with Indian creative agency Dentsu Webchutney, a dentsuMB company from the house of dentsu, that provides an interactive mobile site and a 10-episode podcast series featuring experts from the countries where the objects are on display.

The Unfiltered History Tour uses Instagram filters and immersive audio to give people a tour of the museum. Scanning relics like the Rosetta Stone, Parthenon Marbles, and Benin Bronzes activates augmented reality, which takes the user back in time to illustrate when these artefacts were removed.

The immersive experience is brought to life through a series of audio episodes containing interviews with specialists from these countries.

VICE World News has brought a variety of people from the countries where these things were made to explain their original stories and teach young British audiences about colonialism’s history and effects.

Rodney Kelly, an Aboriginal rights campaigner and a descendant of the Gweagal Shield’s original owner, Nigerian artist Victor Ehikhamenor, who represented Nigeria at the Venice Biennale for the first time in 2017, and Rapa Nui governor Tarita Rapu are among them.

The podcast series, which can be found on the mobile site and on all major podcast platforms, focuses on the cultural relevance of the ten items from the perspective of individuals who have been denied a closer relationship with them as a result of their removal.

This project builds on the success of the VICE World News video series Empires of Dirt, which revealed stories of colonialism that are rarely taught in schools and has had 19 million views on YouTube and Facebook to date.

VICE World News, VICE Media Group’s international news network, has just released The Unfiltered History Tour, which features hundreds of hours of television, web, and audio news content for a global audience.

The premium documentaries, docuseries, and original podcasts address the essential problems that characterise VICE’s coverage: extremism, climate change, privacy, inequality, and race.

John Montoya, Senior Director, Audience & Content Strategy at VICE Media Group said that the Unfiltered History Tour is an important teaching tool for their audience.

They said that they want to continue to educate them on the historic and modern inequalities that have been woven into their everyday lives, using technology and social media to unlock a fuller experience.

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