Vigor Media Worldwide wins PR Mandate for Sharika Enterprises

Vigor Media Worldwide wins PR Mandate for Sharika Enterprises
Vigor Media Worldwide wins PR Mandate for Sharika Enterprises

Vigor Media Worldwide is set to spearhead PR for Sharika Enterprises, empowering innovation in the power industry.

New Delhi, 17th November 2023: Vigor Media Worldwide, a renowned global media agency has secured the Public Relations (PR) mandate for Sharika Enterprises Ltd. (SEL), a distinguished leader in the Power Sector. This strategic partnership underscores Vigor Media Worldwide’s proficiency in PR and communication, with the goal of further strengthening Sharika Enterprises’ position as a global industry frontrunner.

Vigor Media Worldwide emerged victorious in a competitive bidding process, following an intense multi-agency pitch. The mandate will be handled by the Delhi-NCR office of Vigor Media Worldwide. The agency’s dedicated team, along with proficient national and international associates, will be responsible for executing the PR mandate. The primary objective is to enhance Sharika Enterprises’ brand visibility and solidify its reputation as a trailblazer in the industry and bolster the company’s expansion goals.

Expressing enthusiasm about this partnership, Mr. Rajinder Kaul, Chairman & Managing Director of Sharika Enterprises  said, “We are delighted to announce our collaboration with Vigor Media Worldwide in establishing a robust PR and corporate communication framework for us. Their impressive expertise and deep understanding of communication made them the ideal strategic partner we were searching for. Together, we aim to amplify our expansion and invigorate our strong presence in the Power Sector.”

Commenting on this significant win, Mr. Nikhil Singhal, Founder of Vigor Media Worldwide said, “We are deeply honoured to be appointed as the strategic communication partner for Sharika Enterprises, a company that has earned a unique identity in the power sector. We are dedicated to providing them with well-crafted and innovative communication strategies that align with their expectations. Leveraging our expertise in brand building and employing a fully integrated media approach, we aim to assist them in achieving their goals.”

Sharika Enterprises specializes in Engineering Procurement Construction (EPC) contracts, primarily focusing on EHV (Extra High Voltage) cable systems, distribution, automation and various related services. In its EPC business, the company leverages its expertise in supplying, installing, testing, commissioning, and providing post-sales support for EHV cables, including cable jointing up to 400 kV. Notably, between 2000 and 2005, Sharika Enterprises introduced LS Cable Korea for their EHV XLPE cable in India. The company also became associated  with Andritz India, a subsidiary of Andritz Austria, to develop their hydro power project in India. Furthermore, Sharika Enterprises specializes in feeder automation and distribution management. Its offerings encompass the design, engineering, supply, and implementation of Feeder Automation Solutions as an integral part of the Distribution Management System (DMS), enhancing the reliability of power distribution networks.

Sharika Enterprises is actively engaged in digitalization, particularly in the realm of Grid Edge Technology, often referred to as the Smart Grid. This transformation empowers power systems to become more flexible, thereby enabling a Flexible Power System. This expanded focus extends into vertically integrated Flexible Power System Operations, encompassing Transmission System and Grid System Operations (TSO), Distribution System Operations (DSO), and Energy Economics and Power Balancing across TSO, DSO, and REASO (Renewable Energy Aggregation System Operations).

Vigor Media Worldwide is known for its cross-sectoral expertise spanning various industries, including Real Estate, Education, Lifestyle, FMCG, Hospitality, Healthcare, Technology, Security, Consulting, and many more. The agency’s client portfolio includes top-of-the-line brands in the industry.