With flight disruptions across India leaving thousands stranded the past weeks, a couple’s story stood out and then took the sweetest turn. Medha Kashre Sagar and Sangram Das were among the many travellers affected by widespread cancellations and delays. Unfortunately for them, the chaos meant missing their own wedding festivities. Their disappointed tweet about “missing the moments we’d planned for months” went viral, capturing the internet’s empathy during a week when travel meltdown stories were everywhere. But what happened next is what set the internet buzzing again.
In a now-viral video, Instamart teamed up with popular wedding creator Himanshu Shaadi Card to give the couple the wedding celebration they never got to experience. Himanshu, known for his dramatic “wedding reveal” content, showed up at their Bengaluru home with one of his signature invites – except this time, it was an invitation to their own surprise baraat.
As the couple stepped downstairs expecting a small shoot, they were met with an all-out cultural spectacle, dhol-taasha, a live band, friends dancing like seasoned baaratis, and an Instamart-branded wedding car decked out with a “Sangram Weds Medha” sign. Delivery partners from Instamart joined the celebration too, showering the couple with flowers, handing out laddoos, and helping them recreate rituals they had missed, including a spontaneous mala exchange moment. The best part? Nearly every element, from décor to laddoos to the groom’s kurta, came straight out of Instamart bags, reinforcing the brand’s signature promise of “instant joy.” The couple overjoyed with the celebration said “Flight cancel hua, lekin celebration jabardasth mil gaya”.
What started as a missed flight turned into a full-blown spontaneous street celebration, and social media can’t get enough. Clips of the surprise have taken over timelines, with users calling it super wholesome. One user said “ Core memory delivered”.
Another user said “moment marketing done right”. Another user said “These two folks have been all over my feed. . First because they attended their own reception on a google meet lmao. Now because Instamart pulled a GOAT move and delivered the wedding to them!”
The creator-led film also blends seamlessly into Himanshu’s storytelling style, keeping the surprise organic and high on emotion. Within hours of the drop, multiple lifestyle and social news pages picked up the story, amplifying the feel-good moment across platforms.
From cancelled plans to a baraat that felt straight out of a big-fat-Indian-wedding montage, this couple’s viral mishap now has the happiest update. And Instamart is being hailed online for delivering not just essentials, but a memory the couple will never forget, instantly.
Below are some of the social clips that went viral:
https://www.instagram.com/reel/DSMup29jCwn/?igsh=c2Q3bHNrZzM1Z3A0
https://www.instagram.com/p/DSNJLRPjQ-Q/?img_index=1&igsh=MTNoOG1rcXl1YXlpYg==
https://www.instagram.com/reel/DSNdNjBiHn0/?igsh=MTBiY3V2bjF4YzhtMA==
