Mumbai, India, October 27, 2026: VML India has conceptualised a new festive campaign for KitKat that finds humour in the little niggles that come with the festive season. From last-minute preparations to unexpected mishaps, festivals are filled with moments when things don’t quite go as planned.
While this everyday chaos is an inevitable part of celebrations, it can sometimes get in the way of enjoying the occasion. Through relatable situations and a playful narrative, the campaign brings these familiar festive moments to life because all it takes is a break with KitKat to get back to the joy of celebrating.
“Festivals are a time for joy, celebration and making memories, but the little things that do not go as planned are part of the experience too. KitKat has always been a beloved companion for meaningful breaks, and with this campaign we want to remind everyone that taking a quick pause can lighten up the festive mood”, said Gopichandar J, Director – Confectionery, Nestlé India.
“We believe that building meaningful brands means staying connected to the realities of consumers’ lives. Festive advertising often celebrates the big, joyful moments, but it’s the small, unexpected moments that make these occasions real and relatable. KitKat brings its distinctive brand philosophy into a familiar cultural context, finding a fresh and humorous way to connect with consumers”, said Varun Sethuraman, Head of Marketing Communications, Nestlé India
Kunal Roy, Managing Partner, West & Growth, VML India, said, “We’re excited to partner KitKat once again during the festive season that holds so much significance for both the brand and the consumer. This film from KitKat is a fun reminder to take a break, especially in the midst of the festive frenzy.”
Rohan Kumar, Executive Creative Director, VML India, added, “John Lennon said, ‘Life is what happens when you’re busy making other plans.’ Festivals are no different. No matter how well you plan, there’s always something waiting to interrupt the vibe. With this campaign, we wanted to capture those very real, very relatable moments when festive plans go slightly sideways and show that sometimes, a break is all it takes to get the vibe back.”
With this campaign, KitKat brings a distinctly playful voice to the festive season, finding a place for the brand in the celebrations beyond the usual festive moments. The campaign is live across platforms – YouTube & Meta.
Link to the campaign films:
1) YouTube: https://www.youtube.com/watch?v=eQeYv3IkXmk
2) Instagram: https://www.instagram.com/reels/DeYltmLiilT/
Credits:
- Client: Nestlé India Pvt Ltd
- Brand: KitKat
- Agency: VML
- Agency Leadership: Babita Baruah, Chief Executive Officer, VML India; Kunal Roy, Managing Partner, West & Growth, VML
- Creative Leadership: Rohan Kumar, Executive Creative Director, VML • Creative Team: Esha Sinha, Tenzing Riyal
- Account Management: Rahul Kumar Singh, AVP & CSD, Nishtha Dhingra • Account Planning: Twinkle Jain
- Director: Bhanu Babbal
- Production House: Abstract Films
About VML:
VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world’s leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
