Geofencing, branded as GeoReach, targets individuals near a Bus Station’s Passenger Information System (PIS), allowing them to see/hear ads on TV/PIS and interact through integrated Geofencing on platforms like Facebook, Instagram, Google, yielding quick, measurable lead generation
Mumbai, August 30, 2023 – Vritti iMedia, a leading Digital out-of-home (DOOH) company has integrated geofencing technology (GeoReach) across 575 state bus stations across eight states of Maharashtra, Gujarat, Karnataka, Goa, Punjab, Rajasthan, Himachal Pradesh & Haryana. Vritti iMedia operates the Digital Audio Network across these bus stations through its branded platform– Audiowalla Bus Stand.
GeoReach focuses on engaging with individuals within the proximity of a Bus Station’s Passenger Information System (PIS). This implies that passengers waiting at the bus station can view the advertisement on the TV screens, listen to it through the PIS, and thanks to the integration of Geofencing, they can now interact by clicking on the ad across platforms like Facebook, Instagram, Google, and various other websites. This innovative strategy ensures heightened interaction, resulting in prompt and measurable lead generation.
According to Veerendra Jamdade, Founder-Chief Executive Officer, Vritti iMedia, studies have shown Geofencing to exponentially grow the Call To Action (CTA) and sales conversions. “Geofencing, when integrated with Vritti’s Audiowalla Bus Stand (AWB) framework, creates a unique marketing tool that offers real-time customer analytics. GeoReach can especially help in creating rural marketing messages across industries spanning FMCG, automotive, fintech, insurance, agritech, and e-commerce. Moreover, this technology serves as a compelling platform for delivering socially relevant and purpose-driven messages,” he said.
Rajesh Radhakrishnan, Founder-Chief Marketing Officer, Vritti iMedia, said, “GeoReach reinforces Vritti’s commitment to delivering unparalleled customer experiences and enhancing brand-consumer interactions. GeoReach empowers brands with contextual relevance, fortified by engagement tools such as offers, coupons, and guarantees. It amplifies the passenger journey, creating a full-circle experiential marketing phenomenon. It cultivates a strong bond between brands and consumers redefining marketing engagement.”
The ads and messages can be heard within a 100-metre periphery of a bus station. The digital messages across all the 575 bus stations are centrally controlled and monitored from Vritti’s headquarters in Pune ensuring the loudspeakers disseminate content in a secure environment. This innovation aligns perfectly with the demographic visiting bus stations, which are hubs of activity during festive seasons and significant occasions. The medium has the potential of reaching 13 million people Nationally and 25k to 40k at each Bus Station, on a daily basis.