Mumbai, 21st September 2023: Wacoal India, the premium lingerie brand hailing from Japan, unveils its highly anticipated Autumn-Winter 2023 (AW’23) collection, a symphony of elegance, inspiration, and spirited designs. Infused with the essence of “Amethyst Lovers” and “Feeling Spirited”, this collection is set to redefine style and comfort this season.
The AW’23 collection draws inspiration from two captivating concepts:
Amethyst Lovers: Radiating Happiness, Love, and Luck
“Amethyst Lovers” concept serves as the heart and soul of this collection. This extraordinary inspiration is a tribute to the aspirations of happiness, love, success, and luck that thrive within each of us. The collection, intricately crafted with love, revolves around the enchanting hues of Amethyst. From delicate lavender to profound purple, each piece exudes an air of elegance and sophistication.
Feeling Spirited: Igniting Energy and Courage
“Feeling Spirited” is an ode to embracing happiness, boosting spirits, and engaging in activities that bring joy. The collection mirrors this exuberance with a diverse palette, ranging from fiery reds and oranges to lively greens and cobalt blues. Each design encourages wearers to seize life with enthusiasm.
Kicking off the AW’23 journey, Wacoal India launches a spectacular lineup of styles that are sure to redefine elegance:
- Love to Lace: Infused with youthful charm and everyday glamour, this collection showcases stretch lace cups and back panels, offering comfort and support in Soft Pink and Deep Blue shades.
- Forma: A must-have for every wardrobe, this trendy and lacy bra features delicate lace patterns, adjustable straps, and a naturally contoured 3/4th cup for a smooth and comfortable fit. Accompanied by a hipster panty, Forma exudes stylish elegance.
- Zephyr: Captivating with delicate lace designs and unparalleled comfort, Zephyr offers a padded non-wired bra, lace-necked chemise, and a bikini panty. Available in the delightful seasonal color Coral.
- Aura: The epitome of comfort and style, the Aura collection introduces a padded non-wired bra with free-cut Jacquard fabric in YUCCA (mint green) and PAPAYA PUNCH (light coral) shades, along with the girdle collection for confidence and support.
- Girdle Collection: This collection introduces two exceptional pieces that combine confidence and comfort. The Free Cut Thigh Shaper features a high-waist design with powernet for a smooth silhouette, while the Short Shapewear shapes the waist and hips with full powernet, offering a seamless fit. This collection reflects Wacoal India’s commitment to empowering through fashion.
- Mozelle: Inspired by Venice’s Grand Canal, the Mozelle collection encapsulates the tranquility of water, offering a fresh, comfortable allure. The Mozelle Bra, features a high U-shape back, lace-covered cups, and delicate mesh details, and pairs harmoniously with the Mozelle Panty which is adorned with elegant lace and mesh elements.
- Embrace Lace: Wacoal’s signature collection in a seasonal Purple Rose hue, the Embrace collection, aims to provide effortless transitions from day to night. The collection encompasses a padded-wired bra, a stunning chemise, a trendy bralette, an unlined underwire bra featuring floral lace, and a comfortable yet sophisticated hipster panty. A celebration of lace’s versatility, this collection promises effortless elegance around the clock.
“With our AW’23 collection launch, we unveil a new facet of style and elegance that is meticulously tailored to cater to a diverse range of preferences”, shares Pooja Merani, COO at Wacoal India. “Our goal is to offer not just lingerie, but a source of empowerment that resonates deeply with an individual’s inner confidence.
In a symphony of colors, designs, and inspirations, the Autumn-Winter 2023 collection from Wacoal India sets a new standard for style, comfort, and empowerment. Whether it’s the graceful hues of Amethyst Lovers or the vibrant energy of Feeling Spirited, each theme resonates deeply with the diverse facets of human emotion.
This collection will be available on the official website of Wacoal India – https://www.wacoalindia.com/