Every new year brings optimism, enthusiasm, and resolutions. However, it also comes with the prospect of overpaying every time you go out on New Year’s night or the pressure to have a big “party”. Wakefit.co, India’s leading D2C home and sleep solutions firm, partners with Spring Marketing Capital to bring the “Honest New Year Party Rant” with comic Kumar Varun. The film captures how most people feel about New Year planning.
Kumar Varun loses his calm at all the “New Year’s Party” ads with expensive cover prices promising a wonderful time on December 31st. He discusses how individuals are evaluated if they don’t have a boast-worthy New Year plan and criticizes the idea of going out late and partying rather than relaxing and spending time with family at home.
How and where to celebrate New Year’s Eve occurs at the year’s conclusion. The marketing promotion emphasizes how being home with loved ones, curled up in bed or on the couch, is now the norm. The Honest New-Year Party Rant video captures what most people are feeling this year and normalizes staying home for a snooze party on New Year’s Eve.
“The concept for this film originated from our chats with customers who have given a whole new meaning to home as they navigate life post-pandemic,” said Wakefit.co Head of Brand Prateek Malpani. Instead of being a place to relax after a hard day, the house has become a vibrant location for many activities. Our customers indicate they like celebrations, get-togethers, and events at home more than going out.
“We are pleased to have Kumar Varun as a protagonist for the video who has amused us with his peculiarity and quizzes,” he said. We think the audience will relate to our boisterous, banter-driven HAPPY SNOOZE YEAR PARTY. This ad aims to mainstream staying at home on New Year’s Eve and connect with homebodies.
Wakefit. co-shared the video on its Home Time YouTube channel and other media accounts. Wakefit. co-worked with Satish Ray and Aiyyo Shraddha to promote Sleep Internship Season 3 earlier this year. The brand’s online series “Ghar Set Hai” has over 2 million organic views and streams on VOOT.
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