Wellness-Oriented Footwear Brand Yoho Aims for 100 Cr ARR in Current Financial Year

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Prateek Singhal, Cofounder, Yoho
Wellness-Oriented Footwear Brand Yoho Aims for 100 Cr ARR in Current Financial Year

September 2023:
Yoho, the innovative footwear brand that made its consumer debut in April 2021, is eyeing for 100 Cr ARR in the current financial year. Recognized for its fashionable and orthopedically engineered footwear, Yoho has quickly gained prominence in the market, solidifying its position among the top 10 choices on platforms like Amazon. This impressive ascent is attributed to just three vibrant footwear designs, each thoughtfully crafted to prioritise orthopaedic well-being. Inspired by this achievement, Yoho is now preparing to introduce an assortment of state of the art casual shoes for both men and women, all sharing the same unwavering dedication to ensuring orthopaedic comfort and wellness.

Yoho, recognized for their comfortable and wellness-focused footwear, has also gained attention for innovative products like “lofos,” hailed as the market’s most flexible leather shoe and endorsed by their brand ambassador, Amol Parashar. They also introduced a dedicated range through their “HuntForBigFeet” campaign, tailored for customers with larger shoe sizes, ensuring a perfect fit for all.

Prateek Singhal, Co-Founder, Yoho said, “Our journey at Yoho has always been guided by a deep commitment to well-being and comfort. As we set our sights on achieving 100 Crores ARR for the current financial year, it reaffirms our belief that consumers value footwear that not only looks good but also prioritises their orthopaedic health. We’re excited about the possibilities that lie ahead as we continue to innovate and expand our offerings, always with the goal of enhancing our customers’ well-being.”

Exciting times lie ahead for Yoho as they plan to expand their product lineup from 30 to 550 styles, featuring an array of colour combinations. They are eager to introduce some of the most innovative footwear options to the Indian market, making comfort and style accessible to everyone, from college-goers to veterans. Additionally, Yoho is set to make its mark in brick-and-mortar retail stores, with plans to enter offline outlets starting October, backed by strong interest from large-format retail chains.

Yoho’s product range is available on various e-commerce platforms, including Amazon, Myntra, and Flipkart, as well as their official website, yoholife.in. With a team of designers from premier institutes such as FDDI and NID, Yoho collaborates with orthopaedic physicians and polymer scientists to create fashionable footwear with ergonomic designs that prioritize user comfort.

Website link- https://yoholife.in/

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