Whirlpool’s campaign highlights the importance of sanitized clothes

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Whirlpool with its new campaign highlights the importance of sanitized clothes. The campaign #SanitiseWhatYouWear will now go live on Whirlpool’s all social media platforms.

Whirlpool of India, a subsidiary of Whirlpool Corporation by launching #SanitiseWhatYouWear campaign emphasizes sanitizing clothes and it shows a washer with an inbuilt heater removes germs and allergens from the clothes.

#SanitiseWhatYouWear campaign will now go live with close to 500 people in association with the platform for the community of mothers, Momspresso. The participants will then talk about how important and improved personal hygiene habits are. And being mindful of the surfaces of our clothes along with sanitizing them properly is a major contributor to the prevention of germs and allergens entering our bodies. The campaign underlines the brand philosophy of ‘Every Day, Care‘, says the company.

“Today buyers are more focused on their personal as well as family health, immunity, and hygiene than ever before. This idea and transformation come from over Whirlpool’s experience in building washing machines for almost 100 years,” said KG Singh, vice president, marketing, Whirlpool of India.

Whirlpool of India, one of the world’s leading home appliance brands has launched #SanitiseWhatYouWear campaign which emphasizes sanitizing vs clean clothes and how a washer that has inbuilt heater helps in killing up to 99.9% germs and allergens from the clothes and others.

Keeping in mind the rising consumer need for products in the health and hygiene sale, the campaign will go live with close to 500 mothers in collaboration. The mothers will be sharing their points about how improved our personal hygiene habits are or should be, how important it is in the present scenario. So being aware of the surfaces of our clothes and sanitizing them properly is a big supporter of the prevention of germs and allergens entering our body. The campaign will go live on Whirlpool’s social media handles from now.

Whirlpool has a wide collection of fully automatic top load washing machines with advanced in-built heater technology. Such instinctive and intelligent washing machines from Whirlpool apart from the germ removal expertise have increased features and innovations for a clean and hassle-free washing experience. Highlighting the brand philosophy of Every Day Care, the product and the campaign reflect Whirlpool’s dedication towards providing solutions that are meaningful, useful, and advanced with consumers at the heart.

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