Wondrlab creates brand identity and communication for UP Warriorz in the first Women’s Premier League

0
691

Mumbai, 9 March, 2023: The impressive UP Warriorz brought to the fore a stomach for a fight and lit up the first weekend of the inaugural edition of the 2023 Women’s Premier League with some scintillating performances. 

And off the field, the UP Warriorz have cranked up the style quotient by a few notches, as they launched their team anthem, called #UPWarriorzUttarDega. The anthem which is an original track and has infectious beats and rousing lyrics is a tribute to the team’s ability to fight and respond when faced with any kind of situation. 

The anthem talks about how the UP Warriorz’s side is a unique set-up and are well-equipped, in all departments. The song also shines the spotlight on the fact that the UP Warriorz can emerge victorious in the face of stiff competition. 

The UP Warriorz represent the land of brave warriors and the some of the most iconic battles in Indian history and the song and the team draw inspiration from the likes of Jhansi Ki Rani. The UP Warriorz are ready to conquer every challenge that dares to cross her path. 

The team’s anthem comes along with a film that celebrates how the Women’s Premier League has spread the cricket fever and cheer across the state.       

With this electrifying track pumping up the adrenaline levels of the members of the team, the UP Warriorz are ready to storm the field and conquer their opponents, in what is a historic season. 

The anthem was produced in collaboration with Wondrlab. 

Talking about the campaign, Jinisha Sharma, Principal, ESG & Impact at Capri Global said, “From the onset, we wanted to create a strong brand identity for the UP Warriorz, and that was considered key from the moment we acquired the UP team in the WPL. Our ideas were clear, to showcase the team in such a way that they would identify with the people of Uttar Pradesh and the country. The agency’s idea of Uttar Pradesh ka Har Warrrior Uttar Dega resonated along with the logo paying rich tribute to UP’s true blue warrior Jhansi Ki Rani. It drove home to the squad, the importance of the bond with the people of the Uttar Pradesh, and India. The rousing and catchy anthem, along with the way the branding has been subtly kept in focus impressed us. The fans have already started engaging very positively with the anthem and the team is charged up, and I’m certain that humara har warrior uttar dega.” 

Amit Akali, Co-founder and Chief Creative Officer, Wondrlab, said, “It’s a historic moment for us at Wondrlab, getting to work on the first Women’s Premier League, that too with a strong team like UP Warriorz. We knew it’s a responsibility to create something that can and should stand the test of time and resonate with all of India and the passion called cricket. To do justice to the land that this team is representing, we ensured that the logo, jerseys, bus design, the anthem and film do justice to their fighting spirit. And to be authentic, we shot the film in three different cities of Uttar Pradesh. We believe that the film is the perfect mix of sportsmanship and entertainment. It’s incorrigibly Uttar Pradesh!”