Wrangler opens a new store in Mumbai, increasing its presence there.


The American denim company Wrangler announced the opening of its new flagship location in Mumbai’s Linking Road. This is the first Wrangler store in Mumbai and the 39th overall in India.

The 950 sq. ft. business, located in the center of one of India’s busiest shopping areas, has a vast inventory selection that includes jeans, T-shirts, and shirts. Customers can shop at the store from a special “75 years of Wrangler” collection in honor of the brand’s 75th anniversary worldwide.

Additionally, Wrangler provides a carefully designed “Traveler Collection” of denim for customers who are up for an adventure and thrills. As part of the “Pride Collection,” which was introduced to support the LGBTQIA+ community, customers may also buy black hooded T-shirts, unisex tank tops, and T-shirts in black and white. The shop will distribute 75 T-shirts to the first 75 customers as a gesture of celebrating Wrangler’s 75th anniversary.

Nitin Chhabra, co-founder, and CEO of Ace Turtle commented on the opening: “We are thrilled to inaugurate the new flagship store of Wrangler in Mumbai. Wrangler appeals to youthful and daring clients who want the freedom to experience new things in life, staying true to its brand spirit. Following the epidemic, high street areas’ offline retail stores have experienced brisk foot traffic. The current fiscal year will see the addition of 100 more Lee & Wrangler stores as part of our commitment to growing the offline retail footprint.

Customers may immerse themselves in the brand experience across fit and style thanks to the store’s design. Customers may get the greatest jeans, t-shirts, and jackets from it because of the variety of modern menswear that is prominently exhibited for a flawless buying experience. It provides a wide range of denim, T-shirts, shirts, and jackets for the wardrobe. The layout evokes a modern hangout where denim culture is cherished and promoted through lifestyle presentations, in-depth storytelling, and engaging contact points.

By gaining long-term rights from renowned denim labels Lee & Wrangler for India and a few other South Asian regions, Ace Turtle started the Licensed Brands sector in 2021. It offers a full range of services, including design, domestic sourcing, and retailing for foreign companies in India. Ace Turtle has rapidly transformed the Lee & Wrangler businesses in India by utilizing the advantages of its omnichannel technology platform.

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