Wunderman Thompson India creates ‘Nayi Shuruaat’ campaign for Facebook


Facebook India has announced the launch of ‘Nayi Shuruaat’. It’s the most recent campaign to appreciate the private ventures of India for the flexibility they have and the choice they have made which is the ‘nayi shuruaat’ in the midst of the pandemic period.

Conceptualized by Wunderman Thompson India, the campaign will be released in print, digital, and TV. As the world has implemented the lockdown because of the pandemic, the Internet stayed open with the Facebook group of applications assuming a vital part in interfacing individuals, organizations, and networks. When COVID-19 influenced a few independent ventures, huge numbers of them went to Facebook to keep their activities passing by moving on the web.

Nayi Shuruaat has been initiated with a film that centers around three independent ventures such as The Moms Co. that sells chemical-free products for the mothers and babies, coffee preparing private company Sleepy Owl, and Doodlage, a design brand. While coming from different ventures, each of the three organizations skipped back from the pandemic by utilizing the strength and reach of their Facebook and Instagram pages.

Neha Markanda who is the head of business marketing at Facebook India stated that Facebook’s objective has consistently been to empower new open doors for the 60 million private ventures across India. She added that they have been inspired by how private companies have reevaluated themselves by moving on the web and utilizing the intensity of network on our foundation to make another beginning for their organizations.

She stated that they thought to take a portion of these genuine stories to the world, and they were excited to collaborate with Wunderman Thompson for that. This film is a tribute to the flexibility of the organizations in the nation who made their nayi shuruaats in the midst of these difficult occasions.

Joy Chauhan, who is the managing partner of Wunderman Thompson at Delhi stated that the network’s trust and dependability have been the foundation of the MSME area in India. With the attack of COVID-19, when the world was closing the shops, Facebook supported this area by offering them the intensity of network on the web.


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