Wunderman Thompson India has appointed Anurag Tandon as its Managing Partner
to steer its Mumbai operations effective 16th May 2022.
In his new role, Anurag will specialize in growing the client base in Mumbai
and closely work with teams on providing business solutions for brands by
leveraging the agency’s capabilities
of creative, technology, strategic consultancy, commerce, and data-driven
experience and style.
He was also Global Brand Director for Unilever’s frozen dessert business –
accountable for developing integrated brand strategies and communication plans
in markets across SEA, NAMET, and LATAM. With over 20 years of experience in
building and nurturing brands, Anurag contains a deep understanding of the
culture and consumers across varied industries like automobiles, goods,
fashion, retail and financial services.
With a proven memoir of achieving business targets, leading new business
initiatives, and identifying and mentoring talent, Anurag encompasses
a strong specialise in growing its brand footprint with a watch on ROI during a
rapidly changing media and consumer landscape.
Commenting on Anurag’s appointment, Shams Jasani, CEO, Wunderman Thompson,
South Asia, said, “Mumbai is one amongst our strongest offices, and with our
concentrate on being the strategic partner for our clients across the brand and
consumer
experience ecosystem, we are delighted to onboard Anurag at this critical
juncture to reinforce growth for our clients and teams. Together with his
strong diary of achieving business targets and vast experience across diverse
categories and makes, we are convinced that he are ready to accelerate the
momentum we’ve and achieve great success.”
On usurping his new role at Wunderman Thompson, Mumbai, Anurag Tandon, said,
“The constant evolution of consumer journeys poses a continuing challenge for
clients.
There’s a requirement for integration of services and providing experiences round the brand which Wunderman Thompson is uniquely poised to deliver. With WT’s traditional strength of long-term client partnerships, I’m excited about the subsequent leg of the agency journey, by embracing the necessity to seem at brands far more holistically and building
on the strong fundamentals that WT has always stood for”.
Tandon said, “The continued growth of consumer journeys is an ongoing
challenge for the shoppers”. The combination of services and also the have to deliver experiences round the brand is what Wonderman Thompson is uniquely poised to deliver. As per expert research, the worth of the advertising market in India was around 670 billion.
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