September 5, 2014: Yahama India is highly reputed for its performance oriented bikes that have been launched in the country. Especially, the brand is known to lure the younger riders with its powerful offerings that render good fuel efficiency.
Going by the latest sales figures released by the auto maker, the brand has witnessed an increase in sales by about 24% in August selling 53,242 vehicles. In the same period last year, Yamaha has reportedly sold 42,995 units. In order to take this sales figure to an even higher level, the brand has launched two more models in its successful FZ lineup – FZ version 2.0 and FZ-S version 2.0 respectively.
These fresh new models in the stylish FZ series are touted to render a better fuel efficiency that the previous variants and this will cater to the requirements of the youngsters who are the main target of the brand. Also, the company revealed that the FZ series two-wheelers alone sell over 18,000 units per month making the brand the second biggest auto maker in the deluxe segment. It is believed that these new FZ models will spur the sales of Yamaha even further helping the brand achieve an increase in the sales resulting in 24,000 units of sale per month.
On the pricing front, Yamaha has priced the FZ version 2.0 and the FZ-S version 2.0 at Rs 77,656 and Rs 79,692 respectively. Also, it is claimed that the two-wheelers will be made available across all the authorized dealers in theCoimbatorecity as it is a significant market for the brand.
Lately, Yamaha has been focusing strongly on the automatic scooter segment. One such offering is the Alpha that has provided good sales to the brand adding to the popular motorcycle lineup. Besides offering stylish two-wheelers, the maker is also looking forward to deliver uncompromising quality. Also, the brand’s offering are priced competitively in order to stay ahead in the existing lucrative market.
In a recent development, Yamaha launched the English version of its innovative smartphone application – RevTranslator on both Android and iOS platforms. The app take charge of translating the engine sounds of the bikes into different combinations of preset phrases to enable the rider-bike communication. The app was initially launched in Japanese version and after it proved successful, Yamaha has come up with its English version.