India, 30th July 2026: Yardley London, the iconic 250+ year-old fragrance and personal care brand from Wipro Consumer Care and Lighting, has unveiled a new campaign, focused on the brand’s commitment to offer superior products to its consumers. Rooted in the legacy of delivering consistency, care, and sensorial excellence, Yardley Talc continues to be a preferred choice for consumers seeking comfort, performance, and everyday elegance.
In today’s evolving marketplace where brands are diversifying their product range, consumers seek authenticity without compromising on product quality. Yardley Talc stands firm with its time-tested formula designed to offer a fine texture that blends seamlessly on skin, absorbs moisture effectively, and leaves behind a fresh feel. A recent consumer study with 100 individuals further validated these benefits across parameters, reinforcing why Yardley remains a trusted choice.
As part of the integrated campaign, Yardley has launched a television commercial conceptualized by Contract Advertising, highlighting the proposition featuring Kalyani Priyadarshan. The film opens with three friends preparing for an outing together – while two of them struggle with visible white residue and uneven, patchy application from their regular talcum powder, Kalyani Priyadarshan effortlessly achieves a smooth finish with Yardley Talc. From flawless application to long-lasting freshness with floral fragrance, the campaign emphasizes that true confidence comes from products that consistently deliver excellence.
Speaking on the campaign, Mr Manish Vyas, Business Head – Yardley & Enchanteur (India), said, “Yardley has a strong brand equity, established over time and our latest campaign reiterates our promise of enhancing natural beauty. Our talc range continues to define category excellence, delivering superior performance that transforms daily routines into moments of confidence and grace.”
Sharing her thoughts on the association, Actress Kalyani Priyadarshan said, “Yardley has always felt familiar to me. It’s one of those brands that’s been around for years and has earned people’s trust. I love how Yardley Talc keeps me feeling fresh through the day, and I’m really happy to be associated with a brand that continues to stand for quality and consistency.”
The 360-degree campaign rollout spans television, digital, and social media platforms, integrated with extensive OOH marketing across Kerala, Tamil Nadu, Andhra Pradesh, Telangana, and Maharashtra.
Starting at just ₹60 for a 50g pack, Yardley Talc is available across retail outlets and on leading e-commerce platforms.
About Wipro Consumer Care and Lighting
Wipro Consumer Care & Lighting is one of India’s fastest-growing FMCG companies, with annual revenues of over USD 1.2 billion. Its portfolio includes personal care products, toiletries, wellness products, electrical accessories, consumer and commercial lighting, and modular office furniture. Santoor, Chandrika, Glucovita, North-West and Yardley are leading brands in India. Enchanteur, Safi, Bio-Essence and Romano are market leaders across ASEAN markets. Canway is the No. 1 brand at Clicks in South Africa, while Yardley is sold in over 40 countries worldwide.
The company has a presence in more than 60 countries and a strong footprint across Southeast Asia, the Middle East, the SAARC region, North Africa, South Africa and the UK. With 17 manufacturing facilities, 11 R&D centres, strong local brands, and consumer-led innovation, Wipro Consumer Care & Lighting continues to strengthen its presence across global markets. For more details, visit our website: www.wiproconsumercare.com
