Yes Bank announces YES Premia banking service


YES Premia has been re-energized by Yes Bank, launching a premium banking program that provides customized solutions focused on the specific requirements of key consumer segments, covering small-scale businesses to salaried professionals and senior citizens. It is curated carefully to offer customized banking solutions that influence the lifestyles, indulgences, and expectations of different consumer groups. It is truly a personalized solution for all consumers as it will serve all their financial and lifestyle requirements through a mix of products, services, portfolio benefits, and partnerships to make a truly personalized solution for all consumers.

Yes Bank is celebrating the launch of this program during ‘Truly Yours’ Week’, from December 1st to 7th 2020 throughout the bank’s network of branches across India. The bank has organized various customer-centric programs and partnered activations through dealers, OEM, and bancassurance partners.

The lender is committed to providing custom-based solutions to customers on their micro-segmentation of product interests, tastes, and preferences. YES Premia with its advanced technology and innovation capabilities as a basis to drive a significant role in the Retail Banking business, demonstrates the bank’s determination towards creating a truly differentiated bank. Rajan Pental, Global Head of Retail Banking, Yes Bank, said that the bank believes that the value addition from the improved program offerings and exciting rewards will provide a premium customer experience in a way that is tailor-made to their preferred lifestyle.

The key benefits of the YES Premia Program are available to salaried individuals, self-employed and senior citizens.

For Salaried Individuals, the lender offers a complimentary Emerge Debit Card with benefits worth more than ₹50,000. They will also get complimentary Times Prime annual membership benefits worth ₹60,000, along with preferential pricing on the locker, trading account, and loan requirements. 

For Self –Employed customers the bank has curated current accounts to suit their business requirements and also provides an automated sweep facility from Current Account to Savings Account or Fixed DepositThe bank offers easy payment options for suppliers and staff of MSME clients with YES MSME Group Payments. It enables seamless reconciliation of online fund inflows through the e-collect facility. 

For Senior Citizens, the bank provides a wide range of fixed deposits with higher interest rates and overdraft facilities. They would also get holistic healthcare benefits worth Rs. 15,000 from annual membership from vHealth by Aetna. The selected variants will get a free locker facility for 1st year. Through the Yes Bank’s loyalty program, customers will get 2x loyalty reward points and dedicated Relationship Managers of the bank across individual & family accounts will serve the needs of customers.


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