Everyone’s lifestyles are transforming today with a greater emphasis on experiential living. Marketing trends have highlighted how consumers within the 22 to 40 years age category are more likely to spend on products that make life comfortable and provide a much better experience. Despite not being at their peak purchase power, the amounts spent by youth are above the other age groups. If a product assures them of its worth and offers a superb experience, the chances are that that the millennials will buy it.
Another and doubtless the foremost crucial factor about this age group is that almost all of them are tech-savvy. they’re the generation that has seen the expansion of the web and digital technology from close quarters. They were born either just before digital technology and therefore the internet arrived or after it. Hence, they’re comfortable with the changing technological scenario, and most of them own gadgets. they’re thus ideal for brands using digital marketing channels. Let’s take a glance at the variability of the way through which modern marketing experts are connecting with the youth.
Content is the main thing for everything. Today, a mean millennial spends the utmost amount of 4 hours online browsing websites, blogs, social media, and various apps. These young buyers have an interest altogether the digital content because it makes them feel empowered, gives them the knowledge and thus the power to buy products and services in the most convenient way. Through genuine and interesting content, brands are creating viral advertisements and social media posts that are shared, liked, pinned, and re-tweeted by the audience.
Interactive content that resonates with the mindset of the audience, their problems, causes, and aspirations is probably going to foster a brand community and boost the sales. Millennials don’t just buy products randomly but prefer knowing intimately about the products they buy.
Moreover, credible content, reviews, or trusted social media influencers play a key role in shaping the buyer’s behavior. As an example, a private hygiene brand that uses digital marketing channels to dispel myths, false information about various aspects of private, hand, and menstrual hygiene is more likely to be trusted by consumers than advertising which simply tells them to shop for a product because it’s good.