India, November 2025: From managing influencer campaigns as freelancers to building one of India’s fastest-growing creator-led agencies, Zeba Madni and Supriya Ullengala are the powerhouse duo behind Madhouse Media, a 360° influencer marketing and talent management agency redefining how creators and brands collaborate.
What began as a small campaign execution project quickly evolved into a full-fledged ecosystem that helps creators grow sustainably. The agency focuses on helping micro and emerging creators scale from 10K to 100K and beyond, through structured content strategies, creative IPs, and meaningful brand partnerships.
With a 95% brand retention rate and a diverse in-house creator network across India, Madhouse Media has distinguished itself with an integrated approach, combining influencer campaigns, content IPs, and long-term talent management under one roof. Its portfolio includes successful campaigns for HDFC Bank, Godrej Properties, Imagine Apple, Amazon, and 1% Club, among others.
Some of the agency’s exclusive creators include Diya Bafna, Sneha Kejriwal, Madhav Bhatia, Meghana (Pretty Much Business), Devraj Pant, Rohan Tyagi, Himani Sharma, and Parul Chaddha, talents who’ve grown organically under Madhouse Media’s mentorship to become trusted voices in finance and lifestyle content.
“We didn’t start out intending to become a talent agency. It began with the goal of executing great campaigns. But as creators started trusting us with their journeys, we knew we had found our calling,” shares Zeba Madni, Founder of Madhouse Media.
Built on the pillars of trust, transparency, and long-term partnerships, Madhouse Media bridges the gap between brands and creators through strategy-led storytelling and seamless execution. In just one year, the agency has grown into a 10-member team, managed 500+ campaigns, collaborated with 300+ brands, and partnered with 200+ creators across categories such as finance, lifestyle, beauty, food, tech, and entertainment.
“We wanted to move beyond one niche and collaborate across diverse industries, from fintech and automobiles to lifestyle and wellness, where authentic storytelling can truly create impact,” adds Supriya Ullengala, Co-founder of Madhouse Media.
Before founding Madhouse Media, Zeba led Talent Management and Agency Partnerships at Finnet Media, while Supriya worked as Agency Partnership Manager at the same firm. Their shared experience of working closely with creators and brands helped them build an agency grounded in transparency, collaboration, and sustainable creator growth.
Website: https://madhousemedia.co.in
Instagram: @madhousemedia_
