1st-anniversary celebration of Madison TurnT, the digital platform UP LIVE


The activation unit of Madison World completes 1 year of its virtual digital experience platform, UPLIVE. Within the last year, UPLIVE has successfully delivered and executed 75 plus events including Webinars, Town Halls, Press Meets, Conferences, Award Shows, Product Launches, Quarterly Result Meets, etc. These Uplive events are conducted for clients like Maxlife Insurance, VIVO, Dr Reddy, ITC HDFC bank, Karam, Marico, Himalaya, HDFC ERGO and lots more. The UPLIVE platform isn’t just a digital platform but plays an integral part in the new customer experience during a post-Covid world.

During the Covid-19 pandemic, the team at Madison TurnT created a ‘WAR ROOM’ which brought the teams’ right from Operations to Client Service across the country to return together under one roof. Within the prolonged room sessions, each team member participated actively to cause innovative ideas and suggestions which paved the way for launching UPLIVE. The UPLIVE platform, gives the top user, a wholesome experience that connects with the audience and customers instantly. The team of experts use Omni-channels to optimize the whole brand journey across platforms. With a blended hybrid module, the UPLIVE platform guarantees to make ROI, by delivering an entire visualization of the large picture, taking everything under consideration to impact a customer’s experience.

Madison Media and OOH, Partner & Group CEO, Vikram Sakhuja,“While the pandemic brought with it challenges, the Madison TurnT team rose to the challenge to bring alive a platform that paved the way for events to be conducted during the Covid-19 pandemic. Through UPLIVE, the team helped existing clients conduct product launches and interact with their customers while everyone was under a lockdown.”

Says Sunny Vohra, CEO, Madison Turnt & Anugrah Madison, “I’m pleased with the team as they rose to the challenge and created a platform for clients conducting complex virtual events while executing them with ease. Over the years, the team has worked tirelessly to make sure smooth and successful events ensure we cater to each minute detail of a quick giving the top user an entire experience of a virtual event, while reception .”

Madison TurnT may be a unit of Madison OOH having clients like Max life assurance, Asian Paints, Pidilite, Raymond, PhonePe, Uber, VIVO, ITC, Dabur, Diageo and lots of more. Madison TurnT has recently won a gift for the successful use of CSR activities for BTL activations – RWCS activations for Max Life at the 9th ACEF Global Customer Engagement Awards 2019. 

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