Interactive Avenues bags the digital mandate of Havmor Ice Creams

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The mandate includes the provision of full services – including social media management, Creative, Paid Media, Ecommerce, and listening / ORM.

Havmor features a versatile product basket with about 160 varieties of frozen dessert flavors, edible products, fresh ingredients, and authentic kulfis. All of our creams are made with pure milk and therefore excellent ingredients.

After a multi-agency competition, Interactive Avenues – A Reprise Network Company, the digital arm of Media brands India, has won a combined digital authority for Havmor’s frozen dessert. The account will be managed by the Gurugram agency team.

The mandate includes the provision of full services – including social media management, Creative, Paid Media, Ecommerce, and listening / ORM. The agency will focus on continuing to build and strengthen product knowledge, platforms and add more consumers to the fold.

Havmor Ice Cream, a Lotte Confectionery venue, is one of the largest frozen dessert products in India. Over the past 75 years, this product has grown significantly by reviving the frozen design experience, over and over again. Over the past decade, Havmor has grown tenfold, established a strong brand presence, and emerged together with the fastest-growing frozen dessert products, the most popular in the country. With an abundance of beautiful and diverse diversity in 18 provinces, with a network of 60,000 shops and more than 200 leading destinations, Havmor is a national brand that attracts a large audience across the country.

“With the changing behavior of audiences and the proliferation of digital services, Havmor aims to occupy a high level of consumer intelligence by embarking on a consumer-oriented consumer journey that reflects the best of digital content. In these stressful times, we would like to continue to bring joy to our families and our TG, so that Havmor can be heard as a product made with the best ingredients. We hope that Interactive Avenues will further strengthen its digital presence with its innovative and innovative solutions. -VP Marketing and Business Head Parlors, Havmor frozen dessert.

“We are very excited to board the boat with a passionate, powerful, and famous brand like Havmor. We look forward to working with Havmor and continuing to enhance their digital knowledge and performance. Integrated Digital, which can bring business value to them ”, Abbhishek Chadha, Deputy Chairman of Sr & Business Head – North & East, Interactive Avenues – A Reprise Network Company.

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