2baconil launches #JeetoKhudse campaign featuring actor Anuj Sharma


Actor Anuj Sharma, known for his famous screen roles, has now partnered up with Rusan Pharma’s 2baconil India’s 1st Nicotine Transdermal Patch in an Anti-Smoking movement for the State of Uttar Pradesh (UP).

With about 35.5 percent of cigarette consumers (smokers 13.5 percent, tobacco chewers 29.4 percent), UP has a large vulnerable demographic and is also a perfect market for this campaign. With its #JeetoKhudse campaign, Rusan Pharma’s brand 2baconil aims to inspire tobacco consumers to stop tobacco. A launch film starring Anuj Sharma is included in the campaign, in which he urges tobacco consumers to make a vow to win against the habit. Easy to understand video guides in English & Hindi that illustrate how the 2baconil Nicotine Patch Therapy works have been launched.

The goal of the #JeetoKhudSe campaign is its 90 Days Quit Smoking Challenge, with the primary objective of convincing tobacco consumers to quit their habit. the Nicotine Replacement Therapy (NRT) with  2baconil Nicotine Patch is a 90-day (12-week) procedure, with 3 strengths of 21 mg/24hrs, 14 mg/24hrs & 7 mg/24hrs available. Smoking and chewing tobacco is a lifelong practice that needs strength and encouragement to stop. 2baconil Nicotine Transdermal Patch is an efficient remedy that aims to minimize the effects of withdrawal associated with stopping. Nicotine Transdermal Patch is a WHOand recommended approved NRT.

In India, Rusan Pharma was the first company to produce and manufacture Nicotine Patches indigenously. The mission is to help tobacco consumers effectively stop. Over 90 days (12 weeks), 2baconil® is a Phase Down Treatment, helping patients wean off cigarettes slowly and gradually. 2baconil® has long been a good support system for smokers and tobacco chewers to help them stop smoking. The brand engagement has always been motivational and inspirational.

It helps nicotine patients to complete their 3-month treatment to improve their odds of successful quitting. If an individual applies the patch to their skin, remedial nicotine is delivered over 24 hours using SmartTimeRelease Technology. This eliminates the desire to eat tobacco.

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