New Delhi, July 2026: Marking a significant milestone in its growth journey, McDonald’s India – North and East has expanded its McCafé network to 200 outlets across North and East India, reinforcing its commitment to offering quality café experiences more accessible. As India’s coffee culture evolves and younger consumers increasingly seek places to connect and unwind, McCafé has steadily strengthened its presence by positioning itself as a preferred café for young consumers seeking great coffee at a great price through its “Good Vibes Start with McCafe” platform.
As part of this milestone, McDonald’s India – North and East has partnered with Tara Sutaria to bring McCafé’s ” Good Vibes Start with McCafe ” platform to life through relatable coffee moments and everyday experiences. The association reflects McCafé’s evolving brand positioning, celebrating the role coffee plays across everyday occasions and creating café experiences that resonate with today’s youth. Further strengthening its beverage portfolio, McCafé has also introduced its new Summer Range featuring Strawberry Matcha, Affogato, Salted Caramel Latte, Chai Latte, and Passion Fruit Cooler, offering customers refreshing and indulgent beverage options for the season.
Commenting on the milestone, Anant Agarwal, Vice-Chairperson, CPRL (McDonald’s India – North and East) said, “At McCafé, our ambition is to build one of India’s most loved and trusted coffee brands by making great coffee accessible to more consumers without compromising on quality or value. The milestone of 200 McCafé outlets reflects our continued investment in expanding our footprint and strengthening our beverage portfolio. As coffee culture continues to evolve in India, our refreshed ‘Good Vibes Start with McCafe’ platform, along with our collaboration with Tara Sutaria as face of McCafé, reinforces our commitment to connecting with young consumers and making McCafé their preferred choice for everyday coffee occasions.”
Sharing her thoughts on the association, Tara Sutaria said, “Coffee has always been an important part of my everyday routine, whether it’s the first cup that starts my day, a mid-day pick-me-up or a quiet moment to unwind. Over the years, McCafé has become one of my go-to choices, whether I’m in India or travelling abroad, because I know I can always count on a great cup of coffee. McCafé’s Cappuccino is one of my personal favourites whenever I’m looking for something indulgent. I’m delighted to be associated with a brand that shares my love for great coffee and celebrates the everyday rituals that make each cup special.
With this, McCafé will continue its journey of democratising premium-quality coffee by expanding its presence, strengthening its beverage portfolio and creating accessible café experiences that resonate with evolving consumer preferences across North and East India.
The new summer range is now available across McCafé outlets in North and East India. Customers can also order through Dine-in, Self-Ordering Kiosks (SOK), Takeaway, Drive-thru, delivery platforms, and the McDonald’s App.
Campaign Credit: Conceptualised by BBDO India, part of Omnicom Advertising India.
About McCafe
As a global coffee brand within McDonald’s, McCafé delivers a unique differentiation in the coffee landscape, offering customers a great coffee experience, blending with the best of McDonald’s experience, such as the use of high-quality ingredients, great-tasting choices at an affordable price, with the convenience of quick service. McCafé aims to establish a leadership position in the coffee market by offering freshly brewed, barista-crafted, great-tasting coffee made with 100% Arabica beans, sourced sustainably (certified by the Rainforest Alliance). McCafe offers a diverse range of beverages, including Frappé, coolers, and shakes, as well as delectable food. McCafé classic cappuccino is priced at Rs. 99 (regular price), demonstrating the brand’s continued commitment to affordability.
