Mumbai, September 24, 2026: Godrej Pet Care, a subsidiary of Godrej Consumer Products Limited (GCPL), has released a new TVC for Godrej Ninja, highlighting the role of super gut health in supporting dogs’ energy and active lifestyles. Built around ‘Super Gut Health for Super Dog,’ the film taps into the evolving culture of pet parenting, where dogs play an increasingly active role in family life. It brings this bond to life through an entertaining superhero narrative, demonstrating how the right nutrition supports dogs in staying active, energetic and ready for extraordinary challenges. The TVC is conceptualized and developed by Godrej Creative Lab, the in-house creative studio of GCPL.
Set against a busy school morning, the film follows a mother who spots her son’s forgotten tiffin just after his school bus leaves. The family dog instinctively takes charge, grabbing the bag and racing after the bus. What follows is an exhilarating chase through the city, as the dog leaps over cars, navigates walls and tackles every obstacle in his path. He finally catches up with the bus and delivers the tiffin to a surprised and delighted child.
The film uses the dog’s extraordinary energy and determination to dramatise the role of gut health in supporting an active, energetic life, bringing Ninja’s innovation in pet nutrition and its 3P proposition combining Probiotics, Prebiotics, and Polyphenol, into an entertaining and memorable ‘Super Dog’ world.
Chirag Aga, Chief Marketing Officer, Godrej Pet Care, said, “At Godrej Pet Care, we believe good nutrition plays an important role in helping dogs live healthier, more active lives. Godrej Ninja’s 3P proposition combines Probiotics, Prebiotics, and Polyphenols, reflects our innovation-focused culture through which we aim to improve gut health and immunity. With the new TVC built around the theme of ‘Super Gut Health for Super Dog’, we wanted to turn this product truth into a simple, memorable idea that celebrates the extraordinary energy and spirit of dogs. The campaign brings together nutrition, care and the everyday moments that make the bond between dogs and their families so special.”
Shalini Avadhani and Gaurav Kumar, Lead Creative Strategists – Creative Lab, Godrej Consumer Products Ltd, commented, “Pet dogs will go to extraordinary lengths for the people they love — that instinct was the starting point for this film. We found this behaviour to be a fantastic springboard for a superhero story, turning an everyday act of caring into a larger-than-life adventure. The red cape, the leaps and the against-all-odds chase helped bring that idea to life. The thought was to show the energy first and then reveal what powers it. That’s how we arrived at ‘Super Gut Health for Super Dog’ — celebrating the dog’s spirit while bringing Ninja’s brand truth into the story.”
Made and tested in India, Godrej Ninja delivers enhanced immunity and gut health via the 3Ps – Probiotics, Prebiotics and Polyphenols. This dry dog food is expertly crafted in collaboration with veterinary specialists to provide the precise nutrition needed for healthy gut and stronger immunity. The company uses only freshly sourced raw material to maintain the highest standards of quality. Godrej Ninja contains 37 precisely balanced nutrients, enriched with Probiotics, Prebiotics, Vitamins, Omega-3 Fatty Acids, and Phytonutrients, ensuring complete & balanced nutrition to meet a dog’s dietary needs.
Godrej Ninja is proudly made in India and has been extensively tested with dogs across a wide range of breeds. The product meets or exceeds all Indian, US and EU standards and guidelines.
