The government started to reduce the lockdown measures and the market has started working partially. In this condition, the Indian arm of German sportswear giant Adidas India has launched high-quality re-usable face covers at a reasonable price.
Adidas India has launched face mask in two variants, such as Adidas Performance and Adidas Original Blue with lots of features such as Prime green fabric which is a High performance recycled fabric and which is free of virgin plastic.
It is a multi-layer fabric material with stretchable ear straps for the comfort of various users with a tight and normal fit. It is reusable and washable at 60°C using any of the regular or local detergents. Adidas India faces mask not only suits for adults, it even matches for children also.
Manish Sapra Senior Marketing Director of Adidas India said that “As when the Lockdown restrictions continue to ease, then the people need additional care and protection while moving or traveling out. Their product is designed in such a way to help by preventing the spread of viruses and germs through droplets and other means of transmission. They strongly believe that Adidas Face Cover is another way through which we can work and join together with their customers and society to make a much greater impact”.
As an introductory price face covers are available at Rs 699 for a pack of 3, across major 75 cities. Adidas has been re-sectioning design and supply chain resources to make reusable face covers, which are being added to its range of product categories. While none medically graded, face covers will be widely available to mitigate the load on medical graded mask supplies.
Two varieties of the Adidas India Face cover will be available in two major size patterns such as small and large, across major 75 cities and also at the brand’s e-commerce platform.
One of the other sportswear brand Puma India has also launched face masks to overcome this COVID-19 pandemic period. Even other major clothing brands like Allen Solly, Peter England, and Zodiac Shirts have already started creating face masks for the COVID-19 pandemic.