eBay Launches #LocalToGlobal Campaign


E-commerce firm, eBay in India, has launched the #LocalToGLobal campaign to encourage Indian MSMEs to grow their businesses globally. # LocalToGlobal campaign is part of a broader brand-planned narrative to showcase the cross-border e-commerce opportunity for home-grown businesses to start selling globally.
As part of the campaign, eBay also produced a video montage featuring sellers (especially The Ministry of Micro, Small and Medium Enterprises and artisans) who, by leveraging the platform, have built a global footprint. It’s also focused on how eBay empowers these sellers to meet their global ambitions. The video ends with the call-to-action of Indian sellers to join forces with eBay to expand their businesses across the globe and fulfill their ambitions to become global businessmen.

Pavan Ponnappa, the of head – growth segments, shipping and marketing, eBay, said, “eBay has been at the forefront of fostering India ‘s entrepreneurial community. The # LocalToGlobal campaign aims to highlight the potential of Indian goods, raise awareness of this opportunity among Indian small and medium-sized enterprises, and the role that the eBay marketplace can play in realizing this business opportunity. In the wake of the COVID 19 pandemic, there has been a seismic shift in consumer habits that experiencing rising demand for e-commerce across the globe, and Indian MSMEs can capitalize on this by growing their businesses, thereby giving the economy a much-needed boost.
We are pleased that our marketing service provider Clevertize has managed to translate our dream into this precursor campaign and bring it to life in the most innovative way.

Sagar Nidavani, CEO at Clevertize said, “What began as a small topical idea to help # VocalforLocal transformed into a lovely # LocalToGlobal extension. If India belongs to the 21st century, then export will take centre stage. The campaign caught the Indian sellers’ imagination and had many of them plan to sell their goods via eBay marketplace platforms across 190 countries”. The campaign has already reached more than 1 million Indian Sellers, with much expressing interest in selling on eBay. It is a step towards eBay becoming the chosen export site for Indian sellers.


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