#AfricaTogether: Digital Campaign from Facebook and Red Cross Launched

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Facebook and International Red Cross and Red Crescent Movement are joining to launch digital campaign, #AfricaTogether – a two day festival on June 4 and 5 that features artists from across Africa to encourage continued vigilance against COVID-19.

Till now, there are more than 100,000 COVID-19 cases confirmed in Africa. People all over the world are in fear of this situation. #AfricaTogether combines musical and comedy performances with information from COVID-19, which will entertain and educate the audiences.

In the festival #AfricaTogether, there will be performances from great artists like Aramide, Ayo, Femi Kuti, Ferre Gola, Salatiel, Serge Beynaud, Patoranking, Youssou N’dour amongst many others. It also includes digital awareness campaigns with prevention messages developed with Red Cross and Red Crescent health experts and targeting simultaneously Facebook users in 48 countries across sub-Saharan Africa.

The performances will be streamed Live on Facebook Africa page and Red Cross and Red Crescent Facebook pages. On July 4, popular Nigerian actor Basketmouth will host the program in English and On July 5, renowned media personality Claudy Siar will host on July 5. You can register and learn more details from the respective Facebook pages both in English and French.

Mamadou Sow, a long-serving member of the International Red Cross and Red Crescent Movement, said, “The COVID-19 pandemic is an unprecedented crisis in that it can affect us all, and ignores borders, ethnicities, and religions. African communities so far have responded quickly, but the risk remains very real. If we all do our part, we will beat COVID-19. Music is a powerful uniting force and we hope that the #AfricaTogether festival will bring renewed hope and action against this dangerous disease.”

Both Facebook and the International Red Cross and Red Crescent Movement are playing a vital role in fighting against the pandemic across the continent. Facebook helps to pass information across the world, incorporated with governments and NGOs.

The International Red Cross and Red Crescent Movement are also helping the people through various social activities like educating communities through campaigns, workers training, providing soaps & clean water, and many more.

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