Ailove Digital, a Russian creative agency, has been acquired by Hakuhodo


Hakuhodo Inc. is proud to inform that it has purchased a controlling stake in LLC Ailove Digital, an independent Russian digital creative agency, converting it to a merged subsidiary.

Ailove Digital, founded in 2009, is a digital creative agency that offers Russian and foreign clients a broad range of services, including digital marketing strategy development, creative and content creation, social media management and promotion, digital advertisement, and search engine optimization (SEO) and search engine marketing (SEM).

The agency’s capabilities are high-level data analytics, data planning, and digital artistic prowess, all of which are backed by advanced technological expertise. Ailove Digital is regularly at the top of Russia’s digital creative agency rankings*. The agency’s ingenuity is also known on a global scale, with a track record of Cannes Lions wins.

Ailove Digital has collaborated with Hakuhodo and Hakuhodo Rus on several projects, and the addition of the firm to the Group would strengthen the Group’s capabilities in Russia’s increasingly increasing digital realm. As we aim to improve our capacity to offer solutions to Japanese and global customers, we will continue to track developments in the Russian advertisement industry.

“We are honoured to be part of the Hakuhodo Group and help them expand in Russia and  CIS. The principles of Ailove Digital and the Hakuhodo Group are quite similar. The synergy between local and global experience is aided by the chemistry between the teams.” said Alexei Pashkov, Managing Partner at Ailove Digital. “I am sure that such a partnership will benefit our clients because Ailove Digital’s extensive experience in art, material, technology, and performance media will be reinforced by exposure to Hakuhodo Group’s strong knowledge and practise,” Pashkov said.

“In the Russian industry, where digital marketing has grown very uniquely, we will be able to deliver far more sophisticated marketing strategies and contribute to clients’ business growth,” said Shuntaro Ito, Senior Corporate Officer and President & CEO of Hakuhodo International. “Ailove Digital will continue to boost the Hakuhodo Group’s digital offering in Russia by maintaining a horizontal partnership with Hakuhodo Rus,” Ito said.

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