Onitsuka Tiger, Japanese footwear brand represented by ANS Commerce


ANS Commerce, a full-stack e-commerce firm, has onboarded Onitsuka Tiger, a front-running footwear brand that provides a mix of Japanese legacy with modern sensibilities, as part of its mission of allowing e-commerce in India.

With this new partnership, ANS Commerce has added another star to their already glittering portfolio of over 100 well-known companies.

Kichachiro Onitsuka invented the first ASICS shoe, the Onitsuka Tiger, in his home room in Kobe, Japan, in 1949. In 1949, Onitsuka Tiger, the precursor of ASICS, was founded. The Onitsuka Tiger stripes have become synonymous with superior performance in athletics, because to Kichachiro Onitsuka’s mission to promote young health via athletics. Today, the legend continues on as a lifestyle brand that combines Japanese tradition with modern flare.

Each new collection of Onitsuka Tiger shoes, clothes, and accessories reflects the essence of Japan, with designs ranging from updated classic shapes to new styles and collaborations with like-minded artists and cultural enthusiasts.

ANS Commerce, situated in Gurgaon, Haryana, is a prominent full-service e-commerce solutions company in India. Its goal is to efficiently link brands and merchants with their customers by delivering end-to-end e-commerce value chain solutions such as brand web store design and administration, as well as performance-based marketing.

Onitsuka Tiger will benefit from ANS Commerce’s technologically sophisticated performance marketing solutions. Onitsuka Tiger will be able to analyse every area of performance and produce sales in a more efficient and cost-effective manner thanks to ANS Commerce’s data-driven strategy.

“We are pleased to be connected with ANS Commerce, a rapidly rising and ground-breaking e-commerce enabling platform. We expect stronger returns on marketing investments as a result of their results-oriented strategy. We look forward to a fruitful and mutually beneficial collaboration with them”, Rahul Biswas, Senior Business Manager, ANS Commerce, said.

ANS Commerce, which has a mission to become the chosen e-commerce partner for every business in the country, has gained 60+ clients in the last year and has key names in its portfolio, including Vero Moda, Jack & Jones, Bath & Body Works, ITC, Nivea, Bikanervala, and CEAT, among others.

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