Bumble, the women-first dating and social networking application, launched its brand new campaign, Find Them On Bumble, (New Delhi and Mumbai) is aimed at celebrating its varied community of authentic, inclusive, inspiring great people in New Delhi and Mumbai who are making the initial move in all areas of their lives. The campaign cheers single Indians to make the initial move from the relief of their homes to shape equitable and healthy links on Bumble.
Per Bumble’s new nationwide survey, over half (54%) of Mumbai people claimed they prefer ‘slow dating’ and getting to understand someone better before meeting in person. Almost two in five Delhi people surveyed claimed they are more likely to go on audio or a video date before meeting someone IRL*. This kind of ‘slow dating’ puts forward conversations that may have occurred over two or three dates, as people are working to make out what they’re most comfortable with, in real life and virtually.
The dating terrain has transferred in unexpected ways since the pandemic –from new virtual dating deals to virtual meet-up etiquette and all-new approaches to relationships. This time of being physically away due to the current lockdown restrictions in India is switching the way people connect, communicate, and think about relationships and love. Talking about the campaign, Samarpita Samaddar, Communications Director, Bumble India said, “We want to celebrate our varied community of inspiring and inclusive people who are there on Bumble with our new campaign. They’re designers, students, writers, entrepreneurs, artists, and professionals who are working across various industries among many others. They are ceiling-smashers and game-changers. What they have in similar is that they’re all stimulating, great people, and you can discover them on Bumble from the relief of your couch. We motivate our community to follow all the safety protocols and to date virtually during this time. Bumble’s got you behind as you stay connected, despite the distance.”
Bumble is a dating app is as same as to Tinder, where daters create a small profile of theirs with pictures and they can swipe through different suitors. Users here can swipe to the right to “like” a profile and to the left to reject, and when both the two people have “liked” each other’s profile then it is a match.