London, 16 September 2026: Zee TV UK is delighted to announce Air India as the Title Sponsor of Sa Re Ga Ma Pa 2026, India’s biggest and longest-running singing reality show.
Premiering on 19 September 2026, the new season returns on an unprecedented scale, reimagined as a spectacular concert experience featuring 36 original episodes, 100 live musicians, a breathtaking royal-inspired set designed by the creative team behind some of India’s most visually iconic productions, and an esteemed judging panel comprising Shankar Mahadevan, Kumar Sanu, Javed Ali and Niti Mohan.
For over two decades, Sa Re Ga Ma Pa has remained the benchmark for music reality television and the platform that has introduced and nurtured some of India’s most celebrated singing talent. More than a television show, it has become a cultural institution loved by generations of viewers across the world.
The partnership brings together two iconic Indian brands with a shared purpose and a shared audience.
Air India connects India with the world.
Sa Re Ga Ma Pa keeps Indians connected to home through music, culture and shared memories.
For millions of Indians living outside India, the show has long been far more than entertainment. Through music, language and family viewing, Sa Re Ga Ma Pa has helped generations remain connected to their roots while bringing the sounds and spirit of India into homes across continents.
Across the UK and Europe, the programme continues to engage audiences through Zee’s entertainment ecosystem, including Zee TV UK, Zee TV DE, Zee5 and digital platforms, available across Sky, Virgin Media, Samsung TV Plus, Rakuten TV, BT/EE and streaming services. Supported by one of the strongest South Asian digital communities in the region, Zee TV UK’s platforms reach over 16+ million Facebook followers and 9+ million YouTube subscribers, extending the show’s impact well beyond television.
The new season launches during the most important festive and travel period of the year, spanning Navratri, Dussehra, Karwa Chauth, Diwali, wedding season, Christmas and New Year, when families celebrate, reconnect and travel to be with loved ones.
The season is also supported by leading partner brands including Southall Travel, Bigen, Remitly, Vitabiotics, Rutland Hall Hotel & Spa, Pooja Sweets and Dairy Valley, reflecting strong advertiser confidence in one of the UK’s most influential South Asian entertainment properties.
Parul Goel, Territory Head Europe, Zee Entertainment UK, said:
“We are delighted to welcome Air India as the Title Sponsor of Sa Re Ga Ma Pa 2026. India’s biggest singing reality show and India’s flagship global airline coming together is a natural and powerful partnership. For millions of Indians living outside India, Sa Re Ga Ma Pa is a connection to home, culture and identity. With our biggest-ever season, a spectacular concert-style format, a magnificent royal-inspired set, legendary judges and exceptional talent, we believe Air India Sa Re Ga Ma Pa 2026 will be a celebration of India and its global community like never before.”
With extensive promotion across television, digital, streaming, social media and outdoor platforms, Air India Sa Re Ga Ma Pa 2026 is set to become one of the biggest South Asian entertainment events of the year across the UK and Europe.
AIR INDIA SA RE GA MA PA 2026
India’s Biggest Singing Reality Show
Premiering Saturday, 19 September 2026 on Zee TV UK at 7:30pm
ZEE TV UK: Available on Sky 707, Virgin 809, BT/ EE 391, Sky Glass/ Sky Stream 713, And on Zee5
About Zee Entertainment UK Limited
Zee Entertainment UK Limited is part of Zee Entertainment Enterprises Limited (ZEEL), one of the world’s leading content and entertainment companies and Europe’s largest Indian media and entertainment network. The company operates a diverse portfolio of television channels and digital platforms, including ZEE5 and Zee TV HD, offering viewers across the UK and Europe access to premium entertainment, blockbuster movies, reality formats, music, lifestyle content, live events and original productions.
For over 30 years, Zee has been at the forefront of bringing South Asian culture, stories and talent to audiences around the world. Today, its brands reach millions of consumers globally, making Zee one of the most recognised and influential names in Indian and South Asian entertainment.
