India, 11th June 2026: airpay money, one of India’s pioneering digital financial wellness platforms, has awarded its digital marketing mandate to Tonic Worldwide, following a multi-agency pitch.
airpay money is a digital financial wellness platform by airpay to tackle India’s widespread financial literacy gap and help users make confident money decisions. The platform is specifically tailored for urban and semi-urban Indians – the demographic often overlooked by premium wealth advisory services. airpay money prioritises financial education, goal-building, and fundamental financial confidence unlike other fintech apps.
Tonic Worldwide is mandated to take a digital-first approach to build awareness for airpay money and focus on establishing their position as a financial wellness platform inspiring people to check on their financial health score at the platform.
Speaking on the association, Kunal Jhunjhunwala, Founder, airpay, said, “At airpay, our core mission has always been to bridge the gap in financial access and build platforms that empower Indians. With airpay money, we are shifting the focus from transaction-driven fintech to becoming a true financial friend and mentor for the underserved middle class. Partnering with Tonic Worldwide aligns perfectly with this vision. Their creative expertise and digital-first approach will be instrumental in taking our message of financial education and habit-building to the masses, helping us reach our goal of empowering 20 million users with clarity and control over their financial futures.”
Adding on the same note, Kumar Binit, CEO, airpay money private limited, said, “Our research clearly shows that India’s middle-income earners don’t need complex investment products pushed on them; they need fundamental financial confidence. Our mission is simple: no Indian should feel hesitant when making decisions on their financial wellness journey. Bringing Tonic Worldwide on board is a strategic step in communicating this mission. Their deep understanding of consumer narratives will help us effectively deliver our product-neutral guidance, allowing us to build lasting, trust-driven relationships with our users and ensure our platform reaches those who need it the most.”
Unmisha Bhatt, Co-Founder and Chief Strategy Officer, Tonic Worldwide, remarked, “Financial wellness is just as fundamental as physical or mental well-being, yet it remains inaccessible to many. We are thrilled to partner with airpay money on this purpose-driven mandate. Our digital strategy is designed to do more than just communicate; it is built to actively guide consumers through their financial education. We want to empower India’s underserved middle class to take true ownership of their future by taking that first step to check and improve their financial health score.”
The account will be managed out of Tonic Worldwide’s Mumbai office.
About airpay money:
airpay money is a digital-first personal finance and financial wellness platform that empowers individuals across India with financial awareness, practical tools, and smarter decision-making. Built on the belief that financial wellness should never feel complicated, airpay money helps users understand, manage, and improve their financial well-being through an intuitive platform. With its proprietary Financial Health Check (FHC), collaborations with 40+ banks and financial institutions, and access to 150+ financial products, airpay money brings accessible financial tools, education, and actionable insights to every Indian.
About Tonic Worldwide:
Tonic Worldwide is one of the most awarded independent digital agencies in India with offices in India, the USA and the Middle East. Tonic believes in shaping the brands of tomorrow, through its unique Human+AI growth framework and interconnected platforms, bringing together creativity, culture, and technology to deliver meaningful human experiences and measurable business growth. With nearly two decades of experience, Tonic has worked with brands across verticals including L’Oréal Paris, Bingo!, Aashirvaad, SBI General Insurance, Greenply, MTV, Nutralite, Motul, Parachute Baby Advansed, Aditya Birla Group, Tata Housing, Motilal Oswal Wealth Management, Shriram Finance, Kotak Mahindra Bank, Glucon-D, Welspun One, South Africa Tourism, Apparel Group (UAE), Dubai Maritime City Authority, Al Maya Group, Bahar, TASC, Dusoul and Alabama Power, amongst others.
For more information, visit www.tonicworldwide.com
