The second-largest paint company in India, Berger Paints has introduced its affiliation with Bollywood actor Akshay Kumar for its waterproofing type of products under the HomeShield brand. The brand stated that the actor will prove useful in communicating with the audience as Akshay Kumar himself believes in technology and innovation in actual life.
Berger Paints Homeshield offers a scientific evaluation and interpretation of the waterproofing problems. The problem and the situation are detected scientifically through the Concrete Moisture meter which is truly a modern and unique method from the conventional method of doing the waterproofing process. The waterproofing range offers an array of products that are offered post evaluating the level of dankness and the condition.
“We are very happy about the association with Akshay Kumar who is today certainly considered as one among the biggest stars in the Indian film industry. With a career spanning decade built on the edifice of his passion for tough work, devotion to quality, and zeal to innovate with challenging roles, he’s a perfect match for Berger HomeShield which also incorporate the values of trust, dependability, durability, and high product performance in the aspect of waterproofing. It is one of the fastest-developing divisions for us and the affiliation with Akshay Kumar will help to create higher brand visibility, supporting the brand to grow to be the desired consumer choice,” Abhijit Roy, managing director, Berger Paints, said.
“Berger Paints usually maintains innovation at the heart of its master plan. When Berger approached me for this association, I felt that there was a lot in common in terms of our thoughts and value systems. Both of us consider strongly in the strength of innovation and the need to evolve to changing needs and thus, we are a perfect match. Wet walls and leaking ceilings are severe realities in Indian houses with restricted logical solutions present in the current market. Berger HomeShield with its Concrete Moisture Meter carries out a systematic evaluation of the problem and then prescribes an appropriate solution based on the well-researched parameters, which stands out among the modern alternatives available to the homeowners,” said Akshay Kumar.