Allen Solly launches “Power of Two” campaign

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Allen Solly has launched their latest range of antiviral face masks with detachable five-layered filters and Meltblown layers, providing high particle filtration – a solution to the double masking needs of today.  

Allen Solly India has started the campaign “Power of Two” for their latest collection of Duo-Defence Masks. The campaign follows the current climate and aims to offer customers a remedy for their Double Masking needs while providing their customers with a sense of safety and comfort. The brand has introduced the “Duo Defence Masks”, a five-layered detachable filter and five-layered masks with Meltblown layers and with three meltblown layers, providing High Particle Funneling.

The newly introduced range of Allen Solly Duo Defence facemasks has been manufactured in India with a Swiss technology called VIROBLOCKTM that is tested to resist common bacteria and viruses (enveloped) as per global testing methods. Both the mask and filter can be reused up to 20 gentle washes for the mask and up to ten gentle washes for the filter. The face masks are tested with a government-approved laboratory with a higher Bacterial Filtration rate but do not claim to prevent infection or imply any public health claims to the user.

The Allen Solly Duo Defence face masks also give enhanced comfort due to their ergonomic shape. The mask consists of a nose clip that gives a firm fixture and fits a person’s face while also blocking the aerosol flow. The mask is manufactured with premium woven fabric with Antiviral finishing such that customers are comfortable wearing the masks for long durations.

Commenting on the launch, The COO of Allen Solly, Mr Anil. S. Kumar said, “It has become important for people to follow COVID protocols and keep themselves and their beloved safe during the threat of the spread of the pandemic. The medical system has also suggested double masking, particularly when moving out. That is the reason why we at Allen Solly have created the new Duo Defence Anti-Viral mask, following customer needs today”.

The Allen Solly Duo Defence mask comes in packs of 2 priced at Rs 799. These masks are accessible to customers across India through exclusive Allen Solly outlets as well as online via allensolly.com.

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