WOW! Momo enters into FMCG


India’s biggest Homegrown Quick Service Restaurant (QSR) Momo chain, ‘WOW! MOMO’ has declared its entry into the ready-to-consume food category. The company has launched numerous authentic flavors in the frozen ready-to-use Momo segment, namely Veg Darjeeling Momos, Chicken Darjeeling Momos, Corn, and Cheese Momos, Masala Chicken Momos, and Chicken Cheese Momos.

Well known for its agility and resilience, Wow! Momo has once more proved that it keeps its customers at the core of its brand. With the growing demand for ready-to-eat food created due to digitization and the current work-from-home scenario, the new avatar of WOW! Momo is ready to revamp “Home Made Food” to their commitment of “Made for Home. Make at Home”. The five launch flavors in non-veg and veg are available in packets of Rs 10 and Rs 20. The momos are filled with No Preservatives and no MSG and healthy shelf life of nine months. Momo Instant’s mission to become the go-to home snack that can be made in less than 2 mins.

The latest category of ready-to-use frozen momos by WOW! Momos will also be available online on Bigbasket in the following ten cities; Delhi, Gurugram, Bengaluru, Chennai, Hyderabad, Noida, Kolkata, Mumbai, Pune and Ahmedabad. Commenting on the announcement, Co-Founder and CEO at WOW! Momo Sagar Daryani said, “Our triumph in QSR business has taught us to be with our consumer and our entry into FMCG is to take this relationship one step ahead. 

“Wow! Momos Made at home” is only a beginning. Wow! Momos ready-to-eat is destined to replace all kinds of ready-to-eat food in the future. It aims to expand to multiple categories such as snacks, sauces, and much more. “Focused on getting the Quick Service Restaurant speed and innovation and combining it with the magic of FMCG is all that is needed,” said Mr. Daryani.

The “Wow! Momos Made at home” will available across all leading modern stores very soon and there will be its delivery mechanism in the future. With the commitment of “Made for Home. Made at Home” the company is all set to do a vast digital campaign across all major networks and customer platforms.

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