Parle Agro launches ‘SMOODH’

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Parle Agro, which is a major player in the fruit-based drinks category in India for over three decades with iconic Indian drinks, has announced its entry into the Dairy Category.

The diversification is backed by years of strong research and inclusive investment in modern and innovative technology to create a robust dairy infrastructure and showcase novel products to Indian customers.

Parle Agro is set to revolutionize the dairy segment in India with ground-breaking innovations and unprecedented consumer experiences in the category.

Parle Agro makes its entry into the dairy segment with a premium and high-quality range of flavoured milk products, ‘SMOODH’.

With disruption inborn in the brand’s philosophy, SMOODH becomes the only flavoured milk beverage in the global market to be available in 85 ml Tetra Paks and priced at only INR10. Parle Agro is aiming to grow the branded flavoured milk vertical in India from the current Rs 800 crores to Rs 5000 crores with this launch in the coming four years.

SMOODH is a wholesome, silky, and delicious flavoured milk beverage available in two globally popular consumer choices – Toffee Caramel and Chocolate Milk. Sourced from the finest quality ingredients and the qualities of milk, this beverage is sure to become a new customer favourite across all age groups. 

Disruption in the Flavoured Milk Category with SMOODH

SMOODH is the only product in the category priced at an exciting value of Rs. 10. This gives Parle Agro the chance to break the price barrier, a factor that has hindered the growth of the flavoured milk segment in India. The price and size of the pack also enable Parle Agro to reach high distribution and penetration for SMOODH.

Infrastructure and Technological Innovation

SMOODH is currently being manufactured at two locations, one in Mysore and the other in Sitarganj. Parle Agro will add two more manufacturing locations producing SMOODH by the end of 2021.

Future of Dairy category at Parle Agro

SMOODH range of flavoured milk products is just the commencement of the innovative ideas that Parle Agro aims to bring to the dairy vertical. The company has set its goal on bringing in a range of innovative products under their dairy category along with flavoured milk products that will disrupt the dairy market.

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