Ampere Vehicles launches “Har Gully Electric”, a control filled hymn to present their EV scooter “Primus”. The hymn has been conceptualised by Famous creations and features India’s well- known rappers namely MC Altaf, EPR Iyer, Siri, Yungsta, and Killa K to celebrate the pending period of a new age, developed, aspiring India- the real India. Through this hymn, Ampere looks forward to certifying every spot of India with its EV mobility results. It aims to multiply clean mobility as a revolution across India.
Ampere is taking a lead in the EV movement through this hymn towards a further maintainable future of roads. While the entire world applauds India’s move on the world stage, the real beat of this drive has always been the gullies. The cause highlights, when the gullies get invested, the nation progresses.
Highlighting five extremely talented Indian rappers with their respective values performing in a unifying voice, a first- of- its- kind multilingual rap collaboration to celebrate the power of the gullies, and this great incoming of the electric age.
Getting these artists from across India, Ampere looks forward to a new age mass appeal- performing in a hyperlocal hymn giving out a greener, energy-effective, and developed India.
The film has been directed by Lloyd Baptista and produced by Black T products.
Sanjay Behl, CEO and Executive Director at Greaves Electric Mobility said, “Inspired by our core propose to normalize sharp and maintainable mobility, our brand communication mate Famous inventions envisaged a high impact and meeting creative idea of making every road electric in India with Ampere, starting with the launch of our rearmost electric scooter Primus. Rarely have I seen a creative mate elevate to take onus as a brand custodian, and the customer agency brigades work with similar burning passion, strong confidence, and spreading energy to back their beliefs and ideas. The crusade substance of “Har Gully Electric“, landing the true original and cultural nuances of India, is the most genuine and characteristic expression of our brand purpose.”
Melvin Jacob, Creative Head, Famous inventions, Bangalore, said, “Indian hipsterism- hop is paving new roads and so is India’s loud EV order. Our rising homegrown music gift and Ampere’s electric plans stand evidence to this. Through Ampere’s Primus, we aim to reviseeco-friendly vehicles on the road and multiply maintainable motoring- and it all starts from our gullies. meter, words and agree have an amazing power to impact and unite- the result is a thumping multilingual hipsterism- hop hymn that resonates with people across India.
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