One of India’s largest FMCG direct selling companies, Amway India, announced the introduction of its Nutrilite Vitamin C Cherry Plus focused on individuals with weakened immunity that comes with the advantage of extended-release technology.
Amway India is further strengthening its immunity and nutrition supporting portfolio in the country by launching a product for special dietary use for people with weakened immunity. The Nutrilite Vitamin C Cherry Plus supplies a steady release of Vitamin C into the body for more than eight hours as it is combined with Extended-Release technology to provide an all-day immunity boost.
The CEO of Amway India, Anshu Budhraja, said, “Today we see ourselves reprioritizing our immunity and nutrition needs as we pursue to fight this pandemic while making adequate lifestyle changes. In recent times we came to know, health-conscious and individuals with weakened immunity have shifted to smart and preventive healthcare to balance their immunity and safeguard themselves. The world health crisis has resulted in a surge in demand for health and nutrition supplements and Vitamin-C is one of them as it is also familiar for its immunity-boosting abilities”.
Budhraja added that the new Vitamin-C Cherry Plus provides a slow, steady supply of Vitamin-C in the human body for eight hours as it is formulated with expanded-release technology for advanced utilization of Vitamin-C for a continuous immunity balance. Noticing the growth pattern and with the expansion of their existing range of products under the nutrition and immunity segment, with Nutrilite Vitamin-C Cherry Plus targeted for individuals with a specific need they are targeting to generate more than 100 Cr in revenue by 2025.
Amway sources ingredients for its Nutrilite segment of dietary supplements from trusted organic farms. Nutrilite ensures growing, harvesting and processing plants on certified organic farms from different parts of India.
Amway India has a comprehensive identifiability plan which follows the entire path of seed to supplement making sure that only the highest quality materials go into Nutrilite products. Nutrilite products offer assured levels of Safety, Purity, and Potency and are supported by Amway’s strong legacy of scientific research, making them an effective way to maintain an individual’s health.