And now, an ad for anti-bacterial laminate: Greenlam Laminates launches new TVC


Greenlam Laminates is back with its new TV commercial that specialize in one among its key product features of Anti-bacterial surface for a healthy and safe environment. Under its flagship brand Greenlam Laminates and Greenlam Compacts, it offers surfaces that are antimicrobial, antibacterial, antifungal, and food contact safe in order that customers are often rest assured of a hygienic space for all age-groups. When brands are re looking at their marketing initiatives and investments. Thanks to corona virus, Greenlam is reaching the whole nation with its TVC ‘Shukar Hai, Greenlam Laminates Anti-bacterial Hai’.

Greenlam Laminates, a brand new Delhi-headquartered laminate company, has just released a TV commercial which focuses on a key product feature — ‘Anti-bacterial surface for a healthy and safe environment’. However, the film doesn’t specify how the merchandise really works.

Conceptualised by ADK Fortune, a WPP agency, the commercial features two characters, and captures an instant that appears completely unacceptable within the current COVID scenario. But everything suddenly seems fine when the realization sinks therein all this is often happening around Greenlam antibacterial laminates.

In an announcement, the brand states that through this TVC, it aims to bring awareness about its antibacterial laminates, which are highly effective in retarding the expansion of common bacteria by up to 99.99%.

Parul Mittal, director, Greenlam Industries, says, “Today, the globe is slowly adapting to a brand new normal lifestyle with a greater emphasis on personal health. If COVID19 has taught us anything, it’s our obsession with hygiene. Rightly so, only a germ-free surface reception and workplace are our first line of defense. Keeping this in mind, Greenlam’s antibacterial laminate property becomes utmost important within the current scenario.”

“The latest TV campaign is launched with an objective to succeed in attracting a bigger audience, highlighting the key advantage of anti-bacterial property in Greenlam Laminates. It also communicates that the laminate doesn’t just look beautiful, but is additionally effective in retarding bacteria to stay the surface hygienic,” she adds.

Sharing the merchandise on social media, the brand wrote, “Our antibacterial laminates, and compacts have health-safe features like anti-bacterial and anti-fungal. They’re food contact suitable, and are easy to use at both commercial and residential sites.”


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