Asian Paints :#TaanaBaana-A Social Media Strategy


#TaanaBaana, a social media release for Asian Paints, led with the aid of using a completely virtual included agency, Kinnect (A part of FCB Group).

The unique impact paints on this series could make used to perform one-of-a-kind styles on partitions. These wall styles supply a unique function to the domestic, offer freshness to domestic decorations and sense a historical lifestyle.

Asian Paints produce an in-depth variety of paints for domestic, business use and offer quite a few wall coverings. Kinnect comes up with a 360-diploma social media method to reveal the remembrance of India’s prehistoric handicraft culture to present-day homes. This superior the release of recent collections of wall quality.

Festival seasons are typically supposed for readorning homes. So that it’s going to create a festive mood, including greater decoratives and shining to the interiors are most significantly a make-up for partitions. #PlayNavarathri, a competition that supported 9 of Navarathri to show every day of Navarathri as much as Dussehra.

The contestants want to click on pics in their partitions and label the logo to win a TaanaBaana wall makeover. They similarly enhance the surest with the aid of using the’ Takes’ function on Pinterest. The platform makes the target market aware of diverse domestic décor improvements and precise wall texture collections. November and year-cease have become vital festive intervals to reinforce up the method withinside the post-surest phase.

The key structures along with Brand’s Instagram, Facebook Twitter, and Youtube help audiences’ hobby on this wall texture. Many exciting sports like YouTube shorts, Trending Reels, and quizzes will make humans energetic withinside the series. This remarketing concept will assist in advertising greater products. The perspectives of the reels are multiple million. The maximum hits videos can be uploaded to YouTube.

The logo coordinated with a lot of different well-known manufacturers and style specialists like Aman Anand (creative-calling), décor-mini (Mini). They exhibited coloration playing cards for the gathering via posts and confirmed the way it appears on a shot.

The hobby amassed greater than 86million and above attain and 2.1milllion and above saves as nicely 1.7thousand shares. TaanaBaana indicates Indian’s way of life, background and culture stated Chandni Shah, COO at Kinnect. Through the Campaign,  

TaanaBaana showcased the artwork and craft of the cutting-edge global via wall decorations and style. The Campaign, a three-month-lengthy initiative related to In the Indian way of life and culture with the festival.

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