Friday, December 5, 2025
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Mahima Thankam Raju

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Did Jeep jump in the Super Bowl ad starring Springsteen too quickly?
Industry & Sector-Specific

Did Jeep jump in the Super Bowl ad starring Springsteen too quickly?

Mahima Thankam Raju -
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India has to rely on US social media apps, unlike China
Health/ Lifestyle & Entertainment

India has to rely on US social media apps, unlike China

Mahima Thankam Raju -
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The digital marketing mandate of Pink Lemonade bags for Swiggy’s in-house brands
Branding/Advertising

The digital marketing mandate of Pink Lemonade bags for Swiggy’s in-house brands

Mahima Thankam Raju -
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Gaming is poised at a very fascinating level in India
Consumer Behavior & Market Insights

Gaming is poised at a very fascinating level in India

Mahima Thankam Raju -
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DoorDash, Shake Shack provide flashback of Boyz II Men for Valentine’s Day 
Branding/Advertising

DoorDash, Shake Shack provide flashback of Boyz II Men for Valentine’s Day 

Mahima Thankam Raju -
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Jimmy John’s bets on ‘strong DNA’ in digital rebranding
Branding/Advertising

Jimmy John’s bets on ‘strong DNA’ in digital rebranding

Mahima Thankam Raju -
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As customers head outside, OOH carries on ‘new potency’ as devices burn out
Branding/Advertising

As customers head outside, OOH carries on ‘new potency’ as devices burn out

Mahima Thankam Raju -
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Data-driven,’ always-on’ experiential campaigns planned by Coke as sales dip
Branding/Advertising

Data-driven,’ always-on’ experiential campaigns planned by Coke as sales dip

Mahima Thankam Raju -
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Social media ads spending increased over the holidays, with video content at the center of attention
Branding/Advertising

Social media ads spending increased over the holidays, with video content at the center of attention

Mahima Thankam Raju -
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As brands play it carefully, the role of the Super Bowl redefined
Branding/Advertising

As brands play it carefully, the role of the Super Bowl redefined

Mahima Thankam Raju -
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