Mamaearth announced the appointment of Avinash Dhagat as their Vice President of Operations on Tuesday. He will be working from Gurgaon and will be leading the operations and supply chain for the brand.
As Loreal’s ex-supply chain head, Dhagat is a seasoned professional with over 15 years of experience across automotive and FMCG sectors. In all these years he has gained great insight and profound knowledge about demand and supply planning, inventory management, and customer service in Indian and GCC markets. He pursued his master’s in supply chain and logistics from S P Jain, after graduating from NIT, Warangal. His realistic approach has been phenomenal in making supply chain processes rational and disciplined.
According to Dhagat, Mamaearth has displayed incredible growth in the past four years and has excellently managed their supply chain processes with exceptional and has displayed exceptional abilities with scale-up. He also added that he is excited to be a part of a brand that is growing leaps and bound and keeping pace with the scale-up as well as introducing newer practices to make the processes efficient in the journey. He said he is looking forward to working with the fastest growing brand in India and becoming a part of every household in the years to come.
Varun Alagh, co-founder and CEO of Mamaearth also lauded Avinash’s arrival and said that his experience combined with his expertise in commercial and planning in the FMCG sector for over a decade will help Mamaearth’s supply chain to be more streamlined and systematic and wished him success in his new role.
Founded by husband-wife duo Varun and Ghazal Alagh, Mamaearth is a brand that offers toxin-free and natural baby care, skincare, and hair care products that are Madesafe certified. In just four years, Mamaearth has developed and created a product portfolio of over 120 products and has reached over 5 million customers buying products from around 500 cities in India spanning 11000 pin codes. Apart from its website, Mamaearth products are available on various online websites and major e-commerce platforms like Amazon, Nykaa, Flipkart, etc, and have over 15000 point of sales in various parts of the country.